DELL LOWERS DEAL REGISTRATION THRESHOLD TO HELP PARTNERS GROW THEIR BUSINESSES

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Press release

  • PartnerDirect Deal Registration threshold lowered from £30,000 to £20,000 and a new threshold introduced for storage deals of £10,000
  • More partners and smaller deals can now benefit from specialised pricing and Dell pre-sales support and resources
  • Staffing levels increased to prepare for anticipated demand, ensuring service levels are maintained

BRACKNELL, United Kingdom 21st July 2009 - Dell today announced that the deal value threshold for PartnerDirect Deal Registration has been immediately lowered from £30,000 to £20,000, and a new threshold introduced for storage deals of £10,000.  These changes will allow more partners to benefit from special pricing, pre-sales support and resources available through the scheme, and help them to grow their businesses.

The £20,000 threshold applies to desktops, notebooks, servers and imaging products, whilst the £10,000 storage threshold will cover the Dell EqualLogicTM, PowerVaultTM and Dell/EMC product families.  The new thresholds are a permanent change, not a time limited promotion.

Kathy Schneider, EMEA Channel Marketing and Programmes Director at Dell said, "PartnerDirect was devised through the feedback of partners, and their continued input has led to us taking this action.  Partners told us this would help them significantly since it broadens the coverage of the deal registration benefits. The support we can offer to deals above the new threshold will help them deliver stronger solutions faster and provide better value for their end customers."

As a partner-driven change to the PartnerDirect scheme, Dell expects a significant rise in the number of Deal Registrations.  In order to ensure that service and quality levels are maintained, staffing levels have been increased within the PartnerDirect team.

David Gould, Commercial Director, BT Business Direct, said, "This is a good move by Dell and one I'm sure many partners will welcome. Ultimately, this increased engagement will allow BT Business Direct to help our customers to be more productive and to compete in the current climate and beyond."