PRESS RELEASE
As part of a distribution agreement with TREKSTOR, the European Business License Partner for the VAIO Corporation, VIP UK are delighted to bring VAIOs exciting new notebooks to the UK with the European launch of the SX14 and A12 laptops. The move complements VIP’s notebook line-up by adding a powerful Ultrabook and 2-in-1 convertible option for retailers.
Renowned for its uncompromising quality and performance which is at the core of its DNA, VAIO developed its innovative “TruePerformance” technology to push the boundaries of what performance could be beyond the limits of mobile. Taking the power of the latest Intel® Core™ CPUs inside a step further for incredible power and performance at peak usage.
VAIO prides itself on its intensive quality and durability testing processes that push devices to the limits of endurance. A premium notebook should be able to survive the rigours of life on the go and you can be sure that a VAIO product can deliver on this. Dropped, bent, water spills – a VAIO notebook isn’t fazed by any of it.
At only 999g, the SX14 is one of the lightest 14-inch Ultrabook’s on the market. A masterpiece of engineering, technology and productivity, it is built to withstand every demand. With exquisite edge to edge visuals, the SX14 breaks the limits of performance and strength and features the latest generation Intel® Core™ processors and components inside along with an exclusive carbon alloy casing plus fingerprint and VAIO TruePerformance technologies.
In comparison, the innovative A12 is a 2-in1 convertible laptop with power and versatility built in. Featuring a fully detachable touch screen to turn it in to a tablet for complete flexibility on the go, in the office or at home. The VAIO Digitizer pen (included in the box) takes usability one step further allowing for a natural writing experience with precise drawing and letter writing. Designed with power at its core, the A12 features the latest generation Intel® Core™ processors and components inside, exquisite visuals, a stunning multi-touch display plus fingerprint and infrared camera security technologies.
Tom Atterton, Notebook Category Manager at VIP UK commented “We are delighted to bring VAIO back to the UK market, it’s a great opportunity for VIP UK to add this iconic brand to our portfolio. The range is stunningly crafted with durability aspects that are second to none. The testing videos are impressive enough on their own and a real talking point for consumers and resellers alike. We are expecting strong sales on launch.”
Simon Wiedemann, Head of Marketing for TREKSTOR, the European Business License Partner for VAIO Corporation added “We are happy to have found a partner in VIP that treasures the same values we do and is as excited about the VAIO return to the European markets as we are. We are confident that together we can make VAIO a success story in the UK again.”
The VAIO SX14 and A12 notebooks are available from VIP UK from 2nd April 2019.
About VIP UK
The UK’s leading independent technology distributor; from smart home, gaming and notebooks to components and monitors, VIP UK has been at the heart of the distribution channel for almost 30 years. Our success is attributed to our flexible business approach, strong vendor relationships and dedication in helping retailers to grow their business.
VIP UK has benefitted from continued strong year-on-year growth and represents some of the biggest names in the PC Tech industry including Razer, AMD, Microsoft, Intel, ASUS, AOC, Aorus, Gigabyte, BenQ, EVGA, MSI and NVIDIA to mention only a few big brand names.
About TREKSTOR GmbH
Since establishment in 2009, TREKSTOR GmbH has developed and manufactured electronics ranging from MP3 players and external hard drives to tablet and notebook PCs with operations based in Germany. Furthermore, based on feedback from various customer demographics, they are bringing innovative products to the market such as wearable smart watches in the IoT B2B area.
About VAIO Corporation
VAIO Corporation was established on July 1, 2014, spinning off from Sony’s PC business. With its headquarters and manufacturing base located in Azumino City, Nagano Prefecture, it is engaged in planning, design, development, manufacturing, sales and ancillary series in PC business and EMB Business. “Solution Business” is third core business of VAIO, currently launching the first endeavor, ‘VR Solution Business.’
