PRESS RELEASE
VIP UK are delighted to welcome ADATA back to the VIP family. One of the worlds’ leading memory brands, ADATA have a catalogue of award winning designs and this new distribution agreement with VIP adds a NAND memory vendor to its portfolio.
The ADATA brand has seen significant growth over the last 5 years and is taking the UK NAND market by storm. This exciting move enables VIP customers to benefit from the brand’s amazing price vs performance ratio on its range of SSD, DRAM and SO-DIMM solutions which are available at all price points from value to the XPG gaming range.
SSD has experienced substantial growth and is the default commodity for system integrators and consumer upgrades. ADATA drives feature technologies such as 3D NAND and are proven to be more durable and feature higher capacities making them the perfect upgrade choice.
Dave Evans, Product Manager at VIP UK, commented: “It’s great to have ADATA back at VIP UK as it’s essential to have a NAND vendor partnership. ADATA are an established brand and with the SSD and DRAM markets booming, it’s a great time to bring them on board.”
Dave Wright, Regional Sales Manager at ADATA “I’m excited to leverage VIP UK’s channel expertise and work with them as an official partner. We have ambitious UK growth plans and VIP match our ambition. I am very much looking forward to joining forces with them.”
ADATA NAND memory will be available from VIP UK on 9th April 2019.
