Gem Signs Hot Gaming Lifestyle Brand

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Press release

Gem have signed the Swedish company QPAD, to exclusively distribute their high-end lifestyle products for gamers, including dynamic mousepads, mouse feet and gaming wristbands famous for control, comfort and response to movement with micro-precision.

Launched in Sweden in 1994, QPAD is one of the fastest growing and hottest lifestyle brands in gaming products that deliver an unparalleled superiority in any gaming experience.

In a category dominated by the business market, QPAD prides itself on being a fresh brand that focuses on attitude, design, dedication and unique, quality products. The company thrives on the mood of competition and embraces the free spirit of gaming. With its grassroots committed to the gaming community, the company religiously sponsors gaming events such as QTOUR, cups, tournaments and LAN parties.

Thomas Gallus Jensen, Sales Director for QPAD, commented "The knowledge we've gained has fed into our development of high quality products that have a great performance and give many a winning edge and we are pleased to see that Gem share our vision. With such an extensive leisure customer base Gem is the perfect partner to bring QPAD to gamers."

Simon Lee, Commercial Director at Gem added "QPAD is a highly popular brand in high-end lifestyle products who already know how to identify with their target consumers and we feel that their reputation and market knowledge will transfer and aid a successful launch here in the UK."

QPAD is available from August. For more information please contact Gem today on 01279 822822.