PRESS RELEASE
Networking manufacturer, Netis, has appointed Target Components its exclusive UK distributor.
Since its launch as part of the Netcore Group in 2000, Netis is now recognised as a leading brand in the US, Asia and mainland Europe.
The manufacturer enters the mid-range networking market in the UK with feature-rich, high-quality routers, switches and adapters, all with a 2-year warranty as standard.
Netis also addresses the business market with rack-mounted switches and EPON & GPON technologies that allow point-to-point connectivity across large distances - up to 1.25Gbps over 21km.
"We've been working with Netis for the last two years in tailoring their offering to the UK market," explains Target's Head of Purchasing, Simon Hogg, "and we've been extremely impressed with the quality of product and retail packaging - each product in the range is extremely well-constructed, easily comparable with leading brands. It's certainly an exciting introduction to the UK".
Netis has also been working with Target's customers who have tested the products and provided valuable feedback throughout the discussions. Hogg said, "we were very excited by the Netis range in the first place, but the process in designing the products - the web interface, colour-coding the range and using eye-catching packaging to appeal to customers - has come as a direct result of consulting with those actually selling to end-users."
In addition, Netis also introduced an online emulator showing a new, easy setup process using the custom wizard. Available on each device, this enables users to configure and set up their own routers, a big help to resellers.
The packaging was also altered to easily distinguish between ADSL/ DSL routers, adapters and switches at-a-glance, with features highlighted using box icons and instructions in simple English.
"We're thoroughly impressed with Netis's commitment to developing products specifically for the UK market", commented Hogg. "We know there's a huge, growing demand for mid-range networking products, but certain brands have killed the reseller market themselves by flooding Amazon and the like directly, cutting out the reseller all together. However, by working with Netis, we now provide a superior offering in terms of quality, connectivity and reliability, tailored specifically to the UK market, but with great margins for resellers. As exclusive distributor, we can protect those margins and ensure they're not cannibalised by direct sales, the highstreet chains or the internet giants."
"With online gaming and numerous devices being expected to connect simultaneously in any given household, the demand for faster, dual-band compatible devices has grown significantly. With Netis, that demand can be exploited to the best possible conclusion - resellers make good money, the end user gets a fast, reliable product."
The Netis range is available at Target now. Visit www.targetcomponents.co.uk for more information.
