Servicing the channel
Intel's ongoing courtship of the SMB reseller community has reached another milestone with the announcement of an exclusive arrangement (for now, at least) with EntaTech to distribute Multi-Site Director (MSD), the remote system management software suite launched by Intel last April.
The hook for resellers it that this software allows them to offer additional services to their SMB customers - and services are where the decent margin is.
Jon Atherton, Group VP of EntaTech said: "It's fantastic news we have an exclusive arrangement with Intel on ‘Multi Site'.It's a unique product offering and highlights Enta's continued focus and partnership with Intel."
Kevin Crain, Director of Technology for MSD at Intel, said: "Both companies recognise the opportunity to help resellers and integrators in their respective channels grow over the coming years by introducing products that help them add more value, increase efficiencies, differentiate in order to retain customers.
"This will help them move towards offering pro-active approaches to service delivery in a way that doesn't require big investment - and provides enterprise class functionality for small businesses under management."