PRESS RELEASE
Pastel Blue and Nude colour options are now incorporated into the range
5th May 2017 (Copenhagen, Denmark) – Libratone, award winning audio company, today announces the launch of two new colours in its ZIPP wireless speaker range - Pastel Blue and Nude. Echoing fashion and interior trends of 2017, the light and fresh colour palette enables consumers to easily incorporate iconic Danish design into their homes. From the kitchen to the garden, the ZIPP will immediately add a splash of colour, perfectly reflecting the bright and sunny season ahead. Not just about style however, the new portable, multiroom ZIPP speakers also offer an advanced array of features including both Wi-Fi and Bluetooth connection options, enabling music to be set free throughout any space.
Product Management Director at Libratone, Uffe Kjems Hansen, explains: “After reviewing interior and lifestyle trends and a whole spectrum of colours, we decided on the Pastel Blue and Nude, as they best represent the new season and the Libratone brand. The new ZIPP colours cater to our customers who love the signature design and functionality of our speakers, while also incorporating trend led shades.”
See the process of picking the new colours here: https://www.youtube.com/watch?v=OnrNQAcUZfE
Libratone ZIPP – Flexible listening around the home
Perfect for those who love playing music throughout the home, the Libratone ZIPP mixes simplicity and style with superior 360 degree FullRoom™ sound. The 5 on-board Favourites allows for storing of Spotify playlists or internet radio stations directly on the ZIPP itself. The dedicated Libratone app allows users to connect up to six speakers in a multi-room sound system anytime, anywhere.
A total selection of a further 10 colourful variations are available, with 15 accessory sleeves to choose from, always keeping ZIPP speakers on trend and customisable. Other speakers in the range include the new ZIPP Nordic Black which launched in Janaury this year. For more of a luxury feel, the Copenhagen Edition pairs an ultra high quality alumium top and base with a pure wool speaker sleeve and is available in 6 select colours.
Libratone ZIPP Mini – ultimate portability
The ZIPP Mini boasts a smaller form factor than the ZIPP giving ultimate freedom of movement, even when connected as a multi-room system (ZIPP and ZIPP Mini can be connected to each other). Carrying all of the features of the ZIPP, users can enjoy the sleek scandinavian design and high end sound in any situation.
Retail and pricing
The Pastel Blue and Nude Libratone speakers and covers will be available from Libratone.com at the beginning of May 2017 and selected retailers at the end of May. The ZIPP will be priced at £249 and the ZIPP Mini at £169. The new colour sleeves are also available separately at £19.
About Libratone
Libratone is on a mission to liberate sound and to expand peoples’ experiences with music in the era of streaming. Founded in 2009, Libratone is one of the first audio companies to consider the aesthetics of speakers – to move them out of the corner of the room and into the centre and onward, for the consumer on the move. Designed in Denmark, Libratone creates high performing sound refined through plush fabrics for a warmer, brighter listening experience. In 2014, the company welcomed Chinese investment and technological insight, enabling an unprecedented technological leap forward. The 2015 launch of SoundSpaces and the new ZIPP family is the first launch under the new ownership and marks a refresh of the Libratone brand.
Libratone’s headquater is based in Copenhagen, and regional offices are located in Santa Clara (US) and Beijing (China).
