PRESS RELEASE
- adidas and Zound Industries launch brand new headphones, combining latest tech with design credentials and pure sports performance
- Co-created by athletes to meet the specific needs of different sporting disciplines; in-ear is designed for the needs of runners, while over-ear is made for training
- Both styles feature ergonomic and minimalist design, versatile for sports and everyday use
- Both to launch globally on September 25th
London, September 4th: Today, adidas and Zound Industries announce the launch of game-changing adidas Sport headphones, a collection that combines the latest in leading audio technology with the brand’s world-leading reputation for sport performance.
Following the 2018 reveal of adidas’ collaboration with Stockholm-based Zound Industries, the award-winning audio technology developer behind Urbanears and Marshall Headphones, this launch marks the first product from this pioneering partnership. Anchored in human-centered design, Zound Industries and adidas are determined to give athletes at every level the ultimate audio experience, in any field of play. Made for movement and durability, the collection premieres with two core headphones, each crafted to meet the needs of a different sporting discipline.
With co-creation embedded in adidas’ DNA, both styles were concepted and tested with the input of adidas’ creators. The result is a blend of intelligent, ergonomic and minimalist design with dynamic and visceral sound to support everyday athletes every step of the way from warm-up, to workout, right through recovery.
FWD-01 is a sleek, intuitively designed pair of wireless in-ear headphones.
Versatile and seamless enough for both gym and the streets, the FWD-O1 features:
- Superior sound: Up to 16-hours playtime with auto-pause, passive transparency and fast USB-C charging
- Made to measure: Interchangeable ear tips and wings
- No sweat: IPX4 rated sweat proof for a perfect fit
- Seamless: Knitted, tangle free cord with easy-to-use controls
- Always ready: Magnetic earbuds for round-the-neck storage
RPT-01 is a fully equipped wireless over-ear headphone engineered to the meet the demands of any training routine head-on. The RPT-01 features:
- Go the distance: Up to 40-hours playtime, with fast USB-C charging
- Rinse & Repeat: Removable, washable knitted ear cushions and inner headband, made for constant use
- Life in motion: Ergonomic design with 360°
- No sweat: IPX4 rated sweat proof swivel for a fluid fit
- Total control: Create custom shortcuts with the action button
Ella Renneus, Designer at Zound Industries said: “Our starting point for adidas Sport headphones was the desire to match the unrivalled experience that adidas loyalists expect from their footwear and apparel. For every adidas product, empowering athletes to create in any field of play is paramount. This is so true for headphones, which have the power to enhance and really change day to day life.”
adidas Sport headphones are available nationwide from September 25th. FWD-01 is available for £129.99 and RPT-01 is available for £139.99. For more information, head over to www.adidasheadphones.com
About adidas
adidas is a global leader in the sporting goods industry with the core brands adidas and Reebok. Headquartered in Herzogenaurach/Germany, the company employs around 57,000 people across the globe and generated sales of just under € 22 billion in 2018.
About Zound Industries
Zound Industries designs and develops speakers and headphones under the brands adidas, Marshall and Urbanears. With a strong focus on innovative technology and user-centered design, Zound has gone from strength to strength since first hitting the market in 2008, launching a wide range of iconic, award-winning products. Zound currently has around 250 employees, with offices in Stockholm, New York, Paris, Shenzhen and Hong Kong. In 2018 turnover reached about SEK 1.86 billion.
