January 5, 2011 – Signeo USA, a global leader in pro and consumer audio manufacturing, announces the worldwide launch of a superior new line of personal audio products  - SOUL by Ludacris®. In a highly collaborative effort with the Grammy winning and globally renowned artist Chris “Ludacris” Bridges, the SOUL® brand kicks off with an initial 5-model line-up of high definition headphones that offer the elite sound caliber of a professional headphone with a distinct flair for self expression and style. Driven by his famously artistic vision, and supported by an award-winning design team with resume credits spanning from luxury automotive to world-class electronics, the line dons a sleek form factor and presents an array of eye-catching colors and uniquely designed styles.

“It was important to our team to create a collection of audio concepts that not only delivers a powerful and precise listening experience, but also embodies the kind of style people look for in a nice pair of sunglasses or even a sports car”, said Bob Bonefant, Executive Director of Signeo USA. “Ludacris is a perfect partner for us as he is the consummate individualist and has such a talent for infusing a distinct style into everything he does.”

The SOUL by Ludacris line debuts with the High Definition Professional SL300 Powered Noise Cancelling headphone, High Definition On-Ear models SL150 and SL100, and the SE99 and SE49 High Definition In-Ear headphones. The entire line contains professionally voiced sound technology with advanced circuitry and drivers designed by a team of engineers who have developed some of the most notable acoustic breakthroughs in the audio industry. Elements such as world-class noise cancellation technology and ultra precise audio mix balancing deliver deep bass without sacrificing clarity of mids and highs to provide a listening experience fit for a wide audience that reaches the business traveler or casual music lover to the pro musician or audiophile.

Signeo USA Executive Director Len Davi commented,“ Delivering an impactful sound experience is an art form. Music is a passionate expression, and when you hear a great performance it’s a very powerful thing. The SOUL name and concept is founded on the idea that you should be able to experience that feeling with each listen.”

The SOUL by Ludacris® product line will be exclusively distributed by Ingram Micro, Inc. (NYSE: IM) through its Consumer Electronics Division. The new line is scheduled to hit retail shelves nationwide in early 2011.

For More Information, please visit www.SOULbyLudacris.com