PRESS RELEASE
Take UwaterG4 MP3 Players Everywhere You Go for Worry-Free Waterproof Music in 5 Fashion Colors: Yellow, Red, Black, Blue, or White
Perfect for Seniors & Boomers who Swim for Safe Exercising or for Extreme Water Sports & Outdoor Recreational Activities
Now Available in Retail Channel with New 360 Degree Surround View Packaging & Interactive Point of Sale Displays
January 7, 2012, Bogota, NJ -- Fitness Technologies Inc. www.FitnessTechUSA.com, a leading provider of waterproof audio products, announced today the world's smallest 100% waterproof audio line of products: the UwaterG4 MP3 Player, UwaterG4X Chrome extra durable MP3 Player and UWaterK7 FM Radio. The UWater audio line features 100% Waterproof Audio Technology (WAT) and "Twist & Lock" Technology that not only completely seals water out, but also provides crucial long term protection against corrosion -- a problem that often damages devices. Since the Uwater audio line is rated at the highest level IPX water submersion standard -- IPX8-certified 100% waterproof up to 10 Feet/3 Meters underwater, you never have to worry about accidentally damaging your MP3 player or radio. The Uwater world's smallest waterproof audio line will be introduced at the Consumer Electronics Show (CES), Fitness Technologies Booth #3018, January 10-13, 2012, Las Vegas.
Patented New UwaterG4X and G4X Chrome - Extra Durable in Salt & Treated Water
Based on the popular UwaterG2 (debuted at CES 2011), the new patented UwaterG4 MP3 Player now doubles the capacity to 4GB of memory for 1,000 songs and 10 audio books, and comes in 5 fashion colors Yellow, Red, Blue, Black and Ice White. The patented UwaterG4 waterproof MP3 player easily clips onto the included armband, goggles, headband, or belt for swim-anywhere/go-anywhere listening pleasure, ending the boredom of swimming laps, letting you enjoy music and audio books while boating, surfing, scuba diving, snorkeling, skiing, in the shower, walking in the rain, or running. In addition, the UwaterG4 line now features the new extra-durable UwaterG4X Chrome model, which provides extended durability in salt and treated water for a longer life.
UwaterK7 Light-Weight Waterproof FM Radio Targeted to Seniors & Boomers for Simplest, Safest Exercise - Swimming
Boomers and Seniors demand for simplicity plus their determination to defeat boredom by listening to music, news, talk, sports while swimming, resulted in the development of the new UwaterK7 world's smallest 100% waterproof PLL FM radio/receiver, featuring a 1" LCD screen, 19 station presets, precision tuning, great stereo sound, 8 hours of play time, indoor/outdoor reception worldwide, an easy to wear headband attachment, and their famous "twist & lock" stereo earphones that completely seal water out. The UwaterK7 FM radio now makes it easy for everyone to swim for hours without having to deal with downloading MP3 music.
Targeting Retail Mass Market Channel with 360 Degree Interactive Point of Sale Displays & Packaging
Because of Fitness Technologies' new technology advancements, the market for waterproof audio has expanded in the past year to the mainstream mass merchandising market. To meet this challenge, Fitness Technologies has developed brand new packaging and Point of Sale (POS) displays targeting the retail market with packaging featuring a complete 360 degree surround view of the Uwater line world's smallest waterproof audio products. Additionally, a new Interactive Point Of Purchase Counter_Top Displaysmake it easy to get Fitness Technologies' products in the hands of consumers. The Uwater Interactive Displays are provided for FREE to dealers with qualified wholesale product purchases.
Designed in the U.S.A., the Uwater world's smallest waterproof audio products are available immediately, including the UwaterG4 MP3 Players, priced at $60 to $80, the UwaterG4 Chrome MP3 Player, priced at $80 and the UwaterK7 FM Radio, priced at $40 from www.FitnessTechUSA.com and select retail stores. For more information, visit: www.FitnessTechUSA.com.
About Fitness Technologies, Inc.
Fitness Technologies Inc., a member of The SAMCO Group, has been enhancing lifestyles with waterproof electronics products since 1996. Fitness Technologies' SwimmersChoice FM Radio was the best-selling waterproof radio for over a decade. The second generation TEMPOG1 and TEMPOG2 were the first smart waterproof MP3 players on the market. The third generation UWaterG2 & UwaterG4 - the world's smallest waterproof MP3 players - were developed using feedback from end-users and 15 years experience, as was the UwaterK7 - the world's smallest waterproof PLL Radio. For more information, visit us at CES Booth 3018 North Hall, or email us at info@fitnesstechusa.com, or visit www.FitnessTechUSA.com.
