PRESS RELEASE
London, UK, November 13th 2013: Pure evolves an icon with the Evoke D4, the 4th generation of one of the world's most iconic digital radios. The Evoke is the radio that has become synonymous with DAB and has shipped over a million units since its launch in 2002 making it one of the world's most popular and best-loved digital radios.
The new Evoke has been upgraded with smart, streamlined looks, improved audio and a suite of new features. Users can choose between the Evoke D4 - SRP £129.99 - a portable digital and FM radio with a real walnut or oak veneer casing or the Evoke D4 with Bluetooth - SRP £149.99 - which comes in a sleek real wood ‘domino' black or ‘glacier' white matt finish and adds Bluetooth for convenient wireless streaming.
Says Nick Hucker, Pure's director of marketing: "2013 is an important milestone for digital radio with the government committed to making a positive decision on radio switchover by the end of this year. As the company that pioneered the digital radio revolution with the original Evoke-1, which turned ten last year, we have an incredibly strong roadmap of digital radio products for the home and the car to suit the needs of all consumers as the category develops in the coming years and becomes more mainstream."
Benefitting from Pure's heritage of British design and engineering, Evoke D4 and Evoke D4 with Bluetooth have been hand-tuned to deliver class-leading audio and include the latest digital amplification technology. Pure's audio engineering team has developed optimum audio profiles for both models to suit digital radio and wireless streaming.
Now even easier to use, both new Evokes include a well-designed remote control and the touch sensitive Snoozehandle makes it really easy to snooze the alarm. Other features include an iPod/ MP3 player input, optional rechargeable F1 battery pack, which delivers 50 hours of portable listening 30 presets with four quick access buttons, kitchen and sleep timers, tone or radio alarm and a stereo headphone socket.
Evoke D4 (SRP £129.99) is available now and Evoke D4 with Bluetooth (SRP £149.99) will be available in December at all good electrical retailers. Please visit www.pure.com or call 0845 1489001 for more information.
About Pure
Pure is a world leading consumer electronics manufacturer and leads the way in music streaming and radio systems and entertainment cloud services with the Pure Connect portal www.pureconnect.com as well as innovating in new areas such as the TV set top box market. Designed and engineered in the UK, all of Pure's products are manufactured with the environment in mind and at ethically audited facilities. Pure is a division of Imagination Technologies Group plc. See www.pure.com.
