PRESS RELEASE
Partnership to bring premium performance audio products to athletes who demand the ultimate in sport and sound
CES - LAS VEGAS – January 5, 2015 – HARMAN International Industries, Incorporated (NYSE:HAR), the premier connected technologies company for automotive, consumer and enterprise markets, and Under Armour (NYSE:UA) today announced a strategic partnership to bring connected health and fitness technology to consumers. The first products to market feature a line of wireless sport headphones - UA Headphones Wireless Heart Rate and UA Headphones Wireless, both Engineered by JBL®.
The flagship model, UA Headphones Wireless Heart Rate - Engineered by JBL, provides instant heart rate measured directly from the ear at the touch of a button, letting athletes fully embrace their workout without the need to pause to check a band, watch or phone. With a built-in connection to UA Record, Under Armour’s definitive health and fitness platform, these headphones constantly stream heart rate data to keep athletes synced with their fitness goals 24/7/365.
Pairing JBL’s signature sound with Under Armour’s best-in-class standards for premium sport performance, both models of headphones are built for durability and feature an IPX 5 rating built to withstand sweat and water. In addition, JBL’s Twistlock™ technology guarantees the headphones will never fall out while the Flexsoft™ finishing provides long-lasting comfort. Launching a fully wireless line means less hassle in the weight room or on the pavement for a more focused workout every time.
Athletes that purchase the UA Headphones Wireless Heart Rate and UA Headphones Wireless will receive a complimentary 12-month MapMyFitness® Premium subscription. MapMyFitness is a part of the Under Armour Connected Fitness suite of apps, with a global community of more than 155 million people worldwide. MapMyFitness allows members to track, analyse, and share more than 600 types of fitness activities.
“Today’s consumers demand the best in sport equipment, defining high performance in terms of form, function and design. The UA Headphones Wireless Heart Rate and UA Headphones Wireless exceed those demands, providing seamless connectivity, impressive ergonomics and, as always, a powerful acoustic experience from JBL,” said Michael Mauser, President, Lifestyle Audio Division, HARMAN.
“Only JBL’s authority in audio and expertise designing for athletes met our high standards for this partnership. We are excited to launch this collaboration with two incredible offerings and eager to bring to market new and meaningful innovations that will expand the world of connected fitness for our athletes,” said Robin Thurston, Chief Digital Officer at Under Armour.
The UA wireless sport headphones line consists of two feature-packed options: the UA Headphones Wireless Heart Rate and the UA Headphones Wireless, both Engineered by JBL.
UA Headphones Wireless Heart Rate - Engineered by JBL features:
- Instant heart rate monitoring technology at the touch of a button
- Bluetooth 4.1
- JBL Signature Sound
- Twistlock™ Technology – guaranteed never to fall out
- Flexsoft™ Comfort Fit
- Three button mic with volume, music and call control
- Sweat Proof with IPX 5 rating
- Up to 5 hours of playback time
- 12-month MapMyFitness® Premium membership
UA Headphones Wireless - Engineered by JBL features:
- Bluetooth 4.0
- JBL Signature Sound
- Twistlock™ Technology – guaranteed never to fall out
- Flexsoft™ Comfort Fit
- Three button mic with volume, music and call control
- Sweat Proof with IPX 5 rating
- Up to 8 hours of playback time
- 12-month MapMyFitness® Premium membership
The UA Headphones Wireless - Engineered by JBL will become available in Europe end of February 2016 for £149.99. The UA Headphones Wireless Heart Rate - Engineered by JBL will hit shelves later this year and can be purchased for £229.99.
About HARMAN
HARMAN (harman.com) designs and engineers connected products and solutions for automakers, consumers and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions and connected services. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 25 million automobiles on the road today are equipped with HARMAN audio and connected car systems. The Company's software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 28,000 people across the Americas, Europe, and Asia and reported sales of $6.4 billion during the 12 months ended September 30, 2015. The Company’s shares are traded on the New York Stock Exchange under the symbol NYSE:HAR.
About Under Armour, Inc.
Under Armour (NYSE: UA), the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand's innovative products are sold worldwide to athletes at all levels. The Under Armour Connected Fitness™ platform powers the world's largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit the Company's website at www.uabiz.com.
