PRESS RELEASE
WIRELESS BLUETOOTH® STEREO HEADPHONES DESIGNED FOR ACTIVE LIFESTYLES; AVAILABLE WORLDWIDE THIS APRIL
BARCELONA, Spain - Mobile World Congress - 24th February 2014 - Plantronics (NYSE: PLT), a pioneer in wearable technology, today announced its latest wireless stereo headphones, BackBeat® FIT. Custom-built for use during an active lifestyle, BackBeat FIT combines comfort, fit and stability with Plantronics' renowned audio excellence. Connecting to devices wirelessly via Bluetooth®, the s mall, lightweight BackBeat FIT lets users focus on fitness and enjoy their music, providing superior stereo performance and eliminating the distraction of tangled cords. Its unique, sweat-proof, flexible design provides a comfortable, secure fit whatever your activity level. BackBeat FIT will be available worldwide starting in April 2014.
"More than half of people who exercise make music an essential part of their workout. With BackBeat FIT we're ushering in a new way of motivating yourself with music - without the distraction of cords," said Stuart Bradshaw, head of consumer marketing & business development, Europe & Africa, with Plantronics. "Along with superior sound and the ability to take and make calls, BackBeat FIT incorporates an all-new, incredibly stable and comfortable design along with a host of safety features."
In a recent survey1, 40 per cent of respondents felt safety features were extremely important while exercising at night. BackBeat FIT provides consumers with bright colours and unique reflective materials on the headband and armband/carrying case to increase visibility and add an element of safety when exercising in the early morning, evening or night hours. Additionally, the eartip has been specially designed to allow exercisers to hear environmental sounds, so they can remain aware of potential hazards in their surroundings.
FEATURES
- Stable, comfortable fit: BackBeat FIT stays in place. Its soft-but-strong flexible headband and in-ear stabilizers ensure a snug, stable fit that is comfortable, no matter how active the user gets.
- Durable, sweat-proof design: Designed to handle the hardest workouts, BackBeat FIT has a rugged, sweat-proof design plus extra protection from Plantronics' exclusive P2i sweat- and weather-proof nano-coating.
- Safety first:The bright colours and reflective materials of BackBeat FIT help protect the user day or night, and its unique, safety-oriented eartip design allows the user to be more aware of their surroundings.
- Two-in-one armband/carrying case: Get moving right out of the box with the included smartphone armband - it secures your smartphone and car key during a workout, and reverses to act as a protective carrying case for the headphones when they're not in use.
- Small form factor, big battery life: BackBeat FIT packs power for a week's worth of workouts - up to 8 hours of listening time. Plus, it offers DeepSleep, a hibernation mode, which keeps the headphones charged and ready to use for up to six months.
- Superior stereo headphones: Offering powerful speakers and a custom codec, BackBeat FIT delivers music's rich bass and crisp highs to keep you moving.
- Wireless Bluetooth technology: Enjoy tangle-free music, videos and calls by easily connecting, cord-free, to a smartphone.
- Hands-off control: BackBeat FIT headphones built-in microphone allows users to take and make occasional phone calls without having to touch their mobile device. Easy-to-access on-ear controls let them control their music with the touch of a finger.
- Gets better over time: Over-the-air firmware updates, delivered via a smartphone app, make it easy to keep the headphones performing optimally and always have the latest software features, as well as documentation on the product features and functionality.
PRICING AND AVAILABILITY
BackBeat FIT will be available in two vibrant colours, Lime Burst and Electric Blue, at authorized Plantronics retailers, etailers, and carriers in North America, Hong Kong, and Europe starting April 2014. MSRP for BackBeat FIT is €129 / £109. For more information, please visit www.plantronics.com/uk
1 - Google Consumer Survey, "Workout With Music," September 2013
About Plantronics
Plantronics is a global leader in audio communications for business and consumers. For 50 years we've pioneered innovations in audio technology, creating solutions that combine superior call clarity and noise reduction with uncompromising quality and service. Originally designed for commercial aviation, today Plantronics products are used by every company in the Fortune 100, as well as by emergency call operators, air traffic controllers, and consumers around the world. From unified communications to Bluetooth headsets, Plantronics products allow you to simply communicate. www.plantronics.com.
