Nokia has revealed that it will shut down its state-of-the-art flagship store in London's Regent Street following just two years of operation.
The Regent Street store - originally opened in February 2008 - was once described by Nokia managing director Simon Ainslie as "dynamic, original and beautifully designed".
"The store will provide world-class customer service and deliver a unique experience enhancing our customer's lifestyles," said Ainslie at the time.
However, following reports of poor sales and a lack of consumer presence, Nokia has struggled to maintain the flagship store. Rumoured to have cost in the region of £4 million to build, Nokia closed the store's top floor back in June and has now confirmed that the outlet will shut its doors in Q1 2010 as the company "looks to revamp its retail network".
At launch, many had suggested that Nokia may be able to replicate the success of Apple's retail stores - one of which continues to see success just across the road from Nokia's current location Regent Street location.
Whilst Apple iPhone sales remain strong, however, Nokia's recent flagship devices - including the N97 and N900 - have failed to attract attention in a smartphone market dominated by rival handsets from the likes of Apple, RIM and Palm.
