In a mobile market becoming overrun by the competition, Windows Mobile 7 can't come soon enough for Microsoft.
According to the latest rumours, September 2010 will be the month in which the software giant hands over its long-awaited mobile operating system to its bevy of hardware partners, paving the way for retail product launches in Q4 2010 or Q1 2011.
That's according to Chinese newspaper DigiTimes, who cites "sources familiar with Microsoft's roadmap".
In keeping with recent speculation, the unnamed source suggests Microsoft will launch an interim OS - Windows Mobile 6.6 - at next month's Mobile World Congress in Barcelona, whilst publicly revealing a launch date for Windows Mobile 7.
Whether or not Windows Mobile 7 will be shown off at the event remains a question mark, but the likes of HTC, Samsung, Toshiba, LG, Acer and ASUS are already said to be working with Microsoft to develop supporting handsets.
Microsoft is believed to be preparing two versions of its mobile OS, targeting both home and business users. In reference to perhaps the home-orientated OS, DigiTimes' sources claim Windows Mobile 7 will feature integration with Microsoft's Zune and Xbox Live entertainment services, with the company's Silverlight technology acting as the delivery mechanism of choice.
Windows Mobile faces an uphill battle, but if the seventh major release can somehow unify Microsoft's plethora of services into one single platform, it could once again become a serious competitor. Expect to know more following next month's MWC.