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Press release

Santa Monica, CA – October 4, 2007 – Activision, Inc. (Nasdaq: ATVI) announced today that the Bee Movie Game demo is now available for free download on Xbox Live Marketplace for the Xbox 360™ video game and entertainment system from Microsoft. The demo features a full action-packed chase level in which players must learn to navigate an onslaught of New York City street traffic, narrowly avoiding collisions with speeding cars, trucks and other hazards as they experience life from a bee’s perspective.

Bee Movie Game is based on the upcoming DreamWorks Animation film, Bee Movie, from creator Jerry Seinfeld. Bee Movie Game allows players to race, chase, fly and blast their way through the adrenaline-fueled world from the feature film and beyond. As the witty and courageous Barry B. Benson, gamers are propelled on an exciting adventure to save the bees’ production of honey.

Bee Movie Game will be available this fall for the Xbox 360 video game system from Microsoft, PlayStation 2 computer entertainment system, Games for Windows®, Wii™ home video game system from Nintendo and the Nintendo DS. The Xbox 360, Wii, PS2 and Games for Windows versions are rated “E” (Everyone – Mild Cartoon Violence) and the DS is rated “E” (Everyone – Comic Mischief) by the ESRB.

For more information on Bee Movie Game, please visit www.beemoviegame.com.