Press release
Digital Foundry Ltd today announces an important new technology designed to maximise the marketing potential of the next generation of Xbox 360, PS3 and PC high definition video games. The company’s ‘hybrid’ DVDs work on any DVD player or modern PC and are automatically optimised to show the very best picture quality depending on the platform they are played on.
Richard Leadbetter, Director of Digital Foundry Ltd, says, ‘The fact of the matter is we have high definition video games out there in the here and now, with no playback format capable of showing them at their best. Digital Foundry’s unique hybrid disk technology allows for next gen game video to run in native HD on any recent PC, or on Xbox 360 via the Media Centre connection, while at the same time offering a brilliant picture on any DVD player, and even the PS2.’
As the hybrid disk cleverly exploits both the DVD-Video and DVD-ROM specifications, it is also cheap to manufacture - masters can be supplied to the client’s current DVD duplicator of choice. Up to 40 minutes of high definition video can be included on a standard single-layer DVD.
‘The Digital Foundry Hybrid DVD is specifically designed to showcase next gen games at the best possible picture quality on PC and any DVD player,’ says Richard Leadbetter, ‘These are the video playback platforms that 100% of the target userbase has access to. For marketing projects that truly showcase the visual might of next gen graphics, nothing else gets close.’
