Press release
Microsoft’s Xbox 360 HD DVD Player is now in stores. The exciting new add-on offers great value for customers, retailing at £129.99 (estimated retail price). Plus, for a limited time the HD DVD Player will come packaged with the Universal Pictures blockbuster film Peter Jackson’s “King Kong” on HD DVD and the Xbox 360 Universal Media Remote. Users can just add an Xbox 360 HD DVD Player to their Xbox 360 console to create the ultimate home-theatre experience.
“The Xbox 360 HD DVD Player is the best high-definition movie experience and value on the market,” said said Richard Teversham, EMEA Director of Marketing and Platform, Xbox. “The reviews, the word of mouth and the consumer response have all been crystal clear — HD DVD is the format of choice. We’re not forcing movie technology on game players but are instead letting them choose how to personalise their experiences. If they want HD DVD, there’s no better value out there.”
The Xbox 360 HD DVD Player offers up to six times higher resolution than DVD, and following the Autumn 2006 console update, all Xbox 360 consoles have the ability to output native resolution 1080p games and movies. Users can enjoy blockbuster HD DVD releases, with tons of great titles available by the holidays from major movie studios including HBO, Paramount Pictures, StudioCanal, Universal Studios, New Line Entertainment and Warner Bros. Entertainment Inc.