Tesco price blitz angers retailers - Xbox 360, PSP, DS and PC
by Steven Williamson
on 28 June 2007, 13:03
Tags:
PlayStation Portable,
Sony Computers Entertainment Europe (NYSE:SNE),
PSP
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UK based retail chain Tesco have slashed the price of a large number of videogames on all platforms in a price blitz which has angered retailers.
On their website you can currently buy DS games from as little as £10, Xbox 360 games from £15, PSP games from £10, PS2 games from £6 and PC games from just £3!
MCV have gathered comments from two high-profile retailers, including Chips manager, Don McCabe who said, "Tesco has seen a slowdown on non-food items so they are reacting in the only way that they know how to, which is to slash prices. Over the last quarter their non-food sales have just lost ground. They've reduced the amount of space that they give to DVDs now because they've effectively screwed that market up, and they've stopped doing CD singles as well."
"If you devalue a product enough it turns consumers off and they stop buying. There's a risk that they could do that with games. There's a limit to how much the publishers out there will devalue their product. I'm sure they could go even lower, but this might not be with publishers' blessings" he added.
Read more at MCV or head over to Tesco to bag yourself a bargain!