AUDI CHAIRMAN RUPERT STADLER TO DELIVER KEYNOTE ADDRESS AT THE 2011 INTERNATIONAL CES

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Arlington, Va., October 6, 2010 – The Consumer Electronics Association (CEA)® today announced that Rupert Stadler, chairman of the board of management of AUDI AG, will deliver a keynote address at the 2011 International CES,® joining an impressive lineup of speakers including leaders from Microsoft, Verizon and Samsung. Owned and produced by CEA, the 2011 International CES, the world’s largest tradeshow for consumer technology, is scheduled January 6-9, in Las Vegas, Nevada.

Stadler’s keynote address is slated for 11 a.m., Thursday, January 6, in the Las Vegas Hilton Theater. The 2011 show marks Audi’s first International CES keynote address.

“Through Rupert Stadler’s leadership, Audi has become a global leader in the automotive industry, providing consumers with a high-quality driving experience through innovative design and technology,” said Gary Shapiro, president and CEO, CEA. “Advanced technology is at the heart of Audi’s DNA and is contributing to their continuing gains in global market share. We are excited to welcome Rupert to the CES stage and look forward to hearing his outlook on the future of Audi and the ongoing relationship between the consumer technology and automotive markets.”

Rupert Stadler was named Chairman of the Board of Management of AUDI AG in January, 2007. Additionally, in his capacity as Chairman of the Board of Management of Audi, Stadler was appointed to the Board of Management of Volkswagen Aktiengesellschaft on January 1, 2010. Stadler joined AUDI AG, Ingolstadt, in 1990, where he assumed various controlling tasks in the Marketing and Sales area. He switched to Volkswagen/Audi España SA, Barcelona, as Commercial Director in 1994. From 1997, Stadler was Head of the Board of Management's Office for the Volkswagen Group, and, from January 2002, also Head of Group Product Planning. On April 1, 2003, he became responsible for the company’s Finance and Organization division and performed this task as a dual function with his role as Board Chairman until August 31, 2007.

Stadler joins Microsoft’s Steve Ballmer, Verizon’s Ivan Seidenberg and Samsung’s Boo-Keun Yoon as 2011 CES keynote speakers. Additional keynotes for the 2011 CES will be announced in the coming months.

The 2011 International CES will feature 2,500 global technology companies unveiling the latest consumer technology products and services across 15 major product categories including the latest in audio, automotive electronics, connected home technologies, digital imaging, electronic gaming, entertainment/content and more. For more information on the 2011 International CES, visit CESweb.org.

About CEA:
The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the $165 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion, standards development and the fostering of business and strategic relationships. CEA also produces the International CES - The Global Stage for Innovation. All profits from CES are reinvested into CEA’s industry services.  Find CEA online at www.CE.org