ADATA to Present Latest Products at CeBIT 2014

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PRESS RELEASE

Company Advances Broader Product Line to Meet Rapidly Shifting Technological Landscape

Taipei, Taiwan - February 20, 2014 - ADATATM Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash storage application products, will be displaying its latest innovations at CeBIT 2014 in conjunction with Littlebit Technology in Hall 14 Booth H52. Staged in Hannover, Germany, CeBIT is the world's largest IT trade fair, running this year from March 10th to the 14th.

Leading the innovation charge will be two newly-released mobile devices: the PV100 Power Bank, and the CE700 Wireless Charger, which supports the latest Qi wireless charging specification. The power bank and the wireless charger offer much-needed versatility to consumers who use the latest tablet computers and smartphones.

Additionally, ADATA will display a solid state drive at CeBIT that brings much-improved performance for transfers of uncompressed data. This will likely extend the company's already impressive SSD portfolio with attractive specifications and high performance, underscoring ADATA's known strengths and experience with NAND Flash applications.

On the consumer storage side, ADATA will exhibit its latest portable storage solutions, including the USB 3.0 HD650 external hard drive and the SE720 - ADATA´s very first external SSD.

Last but not least, media will be able to receive an introduction to the Tulip LED Lamp, a versatile and practical lighting product from ADATA Lighting, a subsidiary of ADATA Technology.

About ADATA

ADATA Technology, one of the world's largest vendors of DRAM Modules and USB Flash Drives, provides complete memory solutions, including memory cards, solid state drives, and portable hard drives. ADATA products are internationally recognized by Germany's iF Design Award, red dot Award, CES Best of Innovations Award, Japan's Good Design Award, Best Choice of Computex Award, and Taiwan Excellence Gold Award. The company's slogan of Love, Life, Dreams, embodies the ADATA brand and the role of innovative memory products in the human pursuit of universally cherished ideas. For more information, please visit www.adata-group.com.