PRESS RELEASE
Interior looks and feels like natural fiber, but is made of strong and durable high-end materials with pockets specifically tailored to fit Apple products
London, UK - (23rd May, 2013) - Booq, a leading brand of premium laptop bags, backpacks and iPad carrying cases, unveils the latest addition to their Boa collection, the Boa squeeze. Designed to hold a 13-15" Macbook and other essentials, a simple yet luxurious and lightweight design makes this backpack as the perfect fit for today's traveling creative professional.A strong denier nylon exterior with water-repellent coating and contrasting water-repelling interior with rip-stop lining, fortifies the Boa squeeze both inside and out. The densely padded interior laptop compartment has been lined with soft Nylex to keep your gear safe and scratch-free. Numerous exterior pockets, including a quick-access iPhone pocket on the top of the bag, provide easy-access to all those most needed accessories. Available for £113.95 at www.booqbags.co.uk, the Boa squeeze provides everyday comfort and style, without compromising booq's intelligent and professional design.
Each feature of the Boa squeeze is designed to withstand all the knocks and scrapes that are daily occurrences. Even though the bag is crafted from the most durable materials, its extreme-slim design with sleek lines ensures the user can enjoy lightweight style. Ergonomically designed shoulder straps help carry heavy weight while conforming to virtually all body types and air mesh back padding increases comfort, allowing heat to escape. Two outer easy- access pockets are made from non-scratch neoprene to protect those most valuable essentials. A removable key fob keeps keys protected in place and zipped away with high-performance YKK zippers. The interior's main compartment zips open to allow access to four lining slip pockets, one zipper pocket, one stretch mesh pocket, and a Velcro flapped laptop compartment. Specifically tailored to better fit Apple specific products such as MacBook Pro with retina display, iPad mini, and iPhone, the Boa squeeze is made for Apple lovers and devotees.
"Backpacks are meant to carry tons of stuff," says booq's Lead Designer, S. Kema Subsomboon. "What happens is that they typically end up weighing you down. The Boa squeeze is designed to be lighter than most. We've cut down the amount of unnecessary pockets, but tailored the interior compartment to fit everything creative professionals need to carry. We also customized the shoulder strap to be a little wider than what's normal, so that our customers can carry heavier loads without causing strain to their back. That way they can wear it all day without weighing them down."
The Boa squeeze comes in a smooth and luxurious graphite color featuring an interior made of soft herringbone fabric that looks and feels like natural fibre. All backpacks come tagged with a Terralinq serial number. Once registered the booq Terralinq service may help reunite the user with their lost & found bag.
Boa squeeze is now available for £113.95 at www.booqbags.co.uk.
About booq:
Booq strives to create high-end laptop bags while providing excellent customer service to the next generation of ambitious creative professionals. It is no accident that this privately-held family company was started, and is still run, by a small team of highly motivated creative individuals who are committed to providing the highest level of product performance and service to some of the world's most demanding customers for many years to come.
