Apple launches new range of MacBooks, lowers entry price to $999

by Parm Mann on 14 October 2008, 20:00

Tags: MacBook Air, MacBook, MacBook Pro, Apple (NASDAQ:AAPL)

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A new cinema display and the cheapest MacBook to date

24in LED Cinema Display

Joining the Mini DisplayPort-equipped machines is a new 24in LED-backlit widescreen display designed specifically for the new range of MacBook systems.

The display features a built-in iSight video camera, microphone and speakers, as well as integrated MagSafe charger, three USB 2.0 ports and the Mini DisplayPort socket. Unfortunately, an additional adaptor will be required for users looking to connect via VGA, DVI or HDMI.

It provides a full-HD resolution of 1,920x1,200 and will be available in November a retail price of $899 in the US and £649 in the UK.


MacBook

Last but not least, there's a new MacBook - adding to Apple's best-selling range of notebooks. The new system will feature many of the MacBook Pro's key features, including a metal enclosure, NVIDIA GeForce 9400M graphics and a multi-touch trackpad. It is, essentially, more of a miniature MacBook Pro than it is a MacBook.

The new MacBook will live alongside existing white-plastic models at a premium price-tag, and the previous generation will now retail at a lowest-ever MacBook price point of $999. Despite creeping under the one-thousand mark, the price-drop, we feel, isn't significant enough.

Pricing and specification for the two new MacBook models is as follows:

  MacBook (2.0GHz) MacBook (2.4GHz)
Display 13.3in LED-backlit 13.3in LED-backlit and backlit keyboard
Processor 2.0GHz Intel Core 2 Duo (3MB L2 cache) 2.4GHz Intel Core 2 Duo (3MB L2 cache)
Memory 2GB DDR3 1066 2GB DDR3 1066
Graphics NVIDIA GeForce 9400M NVIDIA GeForce 9400M
Storage 160GB hard-disk drive 250GB hard-disk drive
Price (US) $1,299 $1,599
Price (UK) £949 £1,149

Summary

Apple has improved its already-impressive range of MacBook systems with a handful of useful upgrades. The all-new construction should deliver build-quality that many competitors won't be able to match, and new features such as improved graphics and multi-touch trackpads will only help attract more first-time customers.

There is, however, a significant problem, and it's UK pricing. With the current exchange rate of 1.746 dollars per pound, UK customers will find themselves paying literally hundreds of pounds more than their US counterparts. Still, high-cost systems haven't stopped Apple's continued growth so far, and we see little reason for that to change.

Official product page: Apple.com

Official press releases:
New MacBook Family Redefines Notebook Design
Apple Unveils 24-inch LED Cinema Display for New MacBook Family



HEXUS Forums :: 14 Comments

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Still way too bloody expensive!!
Im aliitle shocked by the price of the cheaper macbook! Heres me with £700 waiting for the new macbok to find its as expensive as the old top of the line black macbook!
Yay looks like il be changing my MBP once i got the cash :)
Uk price has gone from £699 to to the new lower price of £715 (maybe higher) while in the us it has dropped $99.
kris120890
Uk price has gone from £699 to to the new lower price of £715 (maybe higher) while in the us it has dropped $99.

Apple re-calculated prices based on the lower exchange rate.

Last time round, the $ to £ was $1.9-2.00. Now, it's only $1.7.

So, the decrease is totally wiped out in price by apple taking account of the current exchange rate. The $999 plus VAT works out at about £680 (todays rate). - so Apple aren't overcharging us by hundreds or anything close. The lowest rate recently was $1.68 to £1 (only four days ago…), works out at £698 inc VAT. When Apple were working out the prices, they would have seen the currency falling and need to take account of that. The small amount on top of the ever-changing figure from doing the calculation is therefore a reasonable margin to protect them from any further currency falls and any extra shipping/overheads.

Personally, the new macbooks look very very nice. Shame I don't need a new laptop right now :( I still have my Core Duo 2 year old macbook, and picked up a Dell XPS 1530 at the beginning of summer. Maybe I can justify one next year, after a revision or two!

At least you get a superdrive (dvdrw) rather than just the combodrive (cdrw+dvd reader) for the extra £20 (new price is £719)