The GPS market is growing rapidly, with several brands becoming more of a household name than a niche-product. Maker of GPS-based navigation software, Destinator, has this week announced a sales increase double that of the market's growth.
In Europe, the navigation market has increased some 27%, while Destinator has experienced a 55% increase in sales, according to market researchers Canalys. In terms of position in the market, that puts Destinator in second for PDA-based products and third for PNA (personal navigation assistant) products.
Godehard Gerling, Vice President of Business Development for Destinator Technologies in Europe, forsees further growth in the market:
Mobile navigation is about to take the final hurdle in terms of becoming a mass market. All drivers will soon realise the benefits of having a personal guide to safely and quickly deliver them to their destinations saving time, fuel and money.
It won't be long before every car comes with a GPS as standard and we have GPS modules embedded in our mobile phones, so getting a good foothold in the ever-growing market is important, something which Destinator appears to be doing well.
HEXUS.links
HEXUS.pr :: Destinator's press release.
