Google and Microsoft don't want dual-OS devices on the market

by Mark Tyson on 14 March 2014, 15:30

Tags: ASUSTeK (TPE:2357), Google (NASDAQ:GOOG), Microsoft (NASDAQ:MSFT), PC

Quick Link: HEXUS.net/qacb25

Add to My Vault: x

The future of off-the-peg computers, tablets and convertibles running both Windows and Android looks pretty hazy today. Earlier in the week there were reports that Google was trying to stop the ASUS Transformer Book Duet TD300 from being released. At that time it was put down to Google's worries about helping Microsoft Windows 8.1 gain traction in the market. Now we are seeing new reports with evidence showing that both Google and Microsoft want the TD300 never to make it to the market.

The source report from the Wall Street Journal (via The Verge) obtains some telling information from an ASUS internal memo about its dual-OS machines. In the memo an ASUS exec writes that due to Microsoft's "new policy" of not supporting dual-OS products that it will stop selling dual-OS machines like the Transformer AiO P1801 and P1802 all-in-one PCs it launched last year. Also the portable 4-in-1 TD300, which was scheduled for H1 this year, will be shelved indefinitely.

An industry analyst, Patrick Moorhead at Moor Insights and Strategy, told the WSJ that "Google wants all-Android devices," and could exert some control of whether a device maker got access to the Play Store, for instance. From the other side of the ASUS squeezing equation Moorcroft told The Verge that "Microsoft does not want [dual-OS devices] to happen".

This development is a bit of a shame for end users who might have appreciated the flexibility of buying a device with a dual-OS Windows/Android option. The TD300 was definitely an interesting highlight of the CES show. Also looking at the business repercussions; obviously ASUS has spent time and resources developing these products. Intel too will miss out on products which were "widely seen as a boon," with the possibility of it flogging more chips into the mobile/tablet market. Intel CEO Brian Krzanich was obviously quite taken with the dual-OS idea as he showed the ASUS convertible device during his CES keynote. Android works perfectly well on its own using ARM processors so Intel chips, with their Windows and Android support, aren't particularly attractive without off the peg dual-OS machines being manufactured.



HEXUS Forums :: 20 Comments

Login with Forum Account

Don't have an account? Register today!
Wow, screw you both.
Why am I not surprised?

I wonder if Asus have an anti-competition law suit there? Or maybe they'll decide to release it in Europe where MS might have less sway. But I won't be holding my breath on either option.
the irony in this if it's true is that Google's chrome browser on windows is becoming more and more like it's chrome os (yes I know it's not android but you get the idea) and Microsoft are supposedly trying to get windows phone onto dual boot android phones.

Google/Microsoft are obviously fine with ‘dual booting’ when one of the products has less marketshare but with android and windows both being ‘market leaders’ in respective markets they don't want to risk losing users….

I can kind of understand google not wanting windows on the same convertible device, windows 8 is in my opinion better than android on large screen touchscreen devices (and I've got a nexus 7 and that's not perfect) and I can understand MS not wanting google as they basically compete in every other aspect of the ‘value added services’ (online storage, email, office packages etc) on their os's.

But lets be realistic here, the only people going to lose out are the consumer, most people will buy windows if they want windows and android/iOs if they want that….
I don't really get the purpose of these devices anyway… is it really convenient to reboot your laptop to get to an android app?

I would get both simultaneously, i.e. a Windows laptop with an android touchscreen on the outside, and obviously single-OS devices are the norm, but the idea of turning it off and switching from on to the other?

Mind you, I've never liked using dual-boot desktops and they're not that uncommon.
LSG501
the irony in this if it's true is that Google's chrome browser on windows is becoming more and more like it's chrome os (yes I know it's not android but you get the idea) and Microsoft are supposedly trying to get windows phone onto dual boot android phones.

For me the biggest irony is MS wanting to get itself on Android devices….after the whole EFI/secureboot debacle.