Red good, green bad ©Andrzej Bania Mentalprizes
Before ATI was overpaid for by AMD, its Northern European PR was done by an idiosyncratically zealous chap who liked to repeat the mantra: "Red good, green bad", presumably paraphrasing George Orwell's Animal Farm and summarising his perspective on ATI's fight with rival NVIDIA.
Of course, when AMD - with its green livery - bought red ATI, this mantra was no longer applicable. One of the things that strikes us about this new Vision brand, however, is its redness. It's like, how much more red could it be? And the answer is none - none more red. Even the subsumed AMD logo has been emasculated of its green.
And the emphasis of the brand is on the graphical capabilities. In short, AMD is effectively rebranding itself as ATI in the consumer notebook space, presumably having concluded ATI is the stronger brand.
But there's more to it than that. Leslie Sobon, AMD's VP of product and platform marketing said, when she introduced Vision at an event in Vinopolis in central London (pictured below): "We're still marketing like its 1995, but today a PC is a consumer electronics device."
