Sainsbury’s has announced plans to launch a digital download service in time for Christmas.
The move is part of a wider initiative to increase the retailer’s online entertainment offer, which saw the launch of a new website last week.
The new site, www.sainsburys.co.uk/entertainment, provides people with access to over 150,000 books, DVDs, Blu-rays, CDs and games to pre-order and purchase online.
In a few weeks people will have the option to download the latest tracks and albums, as well as back catalogues, from every major artist and record label at competitive prices. Downloads will be compatible with all music libraries and MP3 players, including iTunes and iPods.
In addition, this will be the first time a supermarket website will offer a full selection of films for purchase or download, providing an integrated experience across all new releases and classics. A range of Ebooks will also be introduced early next year.
Richard Crampton, Sainsbury's Head of Entertainment: “Online enables us to offer much more than we can in store. The new site will join seamlessly with our existing non-food online offer so customers can browse and discover their favourite music, films, books and games easily.”
Currently customers can browse and purchase new releases, as well as access an extensive library of book, DVD, Blu-ray, CD and game titles. All products are delivered free of charge and are eligible for Nectar points.
