PRESS RELEASE
MSN aims to deliver the world's most popular and comprehensive content on the Web; coming soon to Windows, Android, and iOS devices
8 September 2014: Microsoft today announces the launch of the new MSN (BETA). Starting today, Microsoft is inviting people around the globe to try the new web experience at preview.msn.com.
Designed from the ground up for a mobile, cloud first world, the new MSN combines premium content from the world's leading media outlets with personal productivity tools that help you do more. The ‘Me Stripe' at the top of the page that integrates both Microsoft and popular third-party platforms that people use both in and out of work. Built around the insight that the knowledge and information that enriches your life should be accessible regardless of where you are or what device you are using, the new experience is available on the web and will soon be available across all major operating systems (Windows, iOS and Android.)
The new MSN brings together the scale of its existing audience - 425 million people across 55 markets -with the rich and engaging experiences of the MSN apps that will be pre-loaded on any Windows 8 and Windows Phone 8 device.
"While content is at MSN's core, Microsoft's DNA is about empowerment. The new MSN marries the two, bringing together deep content from over 1,000 premium publishers together with experiences that help people live fuller lives regardless of which device they choose," said Steve Lynas, Regional director MSN. "We've completely reimagined the experience to embrace this opportunity. And because it's a single platform, once you personalise to your lifestyle and interests you get the same experience everywhere seamlessly - no matter what devices make sense for your life."
Most Popular and Complete Content
MSN is partnering with over 1,000 of the world's best and most authoritative sources, including the Guardian, The Independent, Sky News and the Telegraph in the UK, the New York Times in the U.S., The Yomiuri Shimbun and The Asahi Shimbun in Japan NDTV and Hindustan Times in India, Le Figaro and Le Monde in France, and Lance and Estadão in Brazil, and many more.
Spanning 10 sections including sport, news, health & fitness, money, travel and video, the new MSN provides a unique perspective from thousands of global and local publishers across the world. Information ranges from the latest stats on over 200 global sports leagues, reviews of over 1.5 million bottles of wine, to over 300,000 gorgeously photographed recipes and more. MSN's expert editors are able to draw from the over 1,000 sources to curate the content experience for individual markets and cultures.
Know More, Do More
The new MSN brings actionable information through the app integration, from personal productivity tools like shopping lists, flight status and savings calculators, to integrated access to popular sites like Outlook.com, Facebook, Twitter, OneNote, OneDrive and soon Skype. At the top of the page, there is a personal stripe allowing you one click access to top services so you can stay on top of what's happening in your life.
The integrated tools in the new MSN allow you to explore, plan, do, and track the activities you care about. You can set up topics to follow the news on the subjects you care about. You can track up-to the minute news on any topic from "Game of Thrones" to your favourite celebrities, sports teams, or share prices and MSN will stay on top of relevant articles. When you're searching for recipes and find one that you want to prepare, in one click you can convert the ingredients into a shopping list which will roam from the web to the mobile apps so you have it when you need it; in the shops not on the printer at work.
Personalised and Available Across Devices
The new MSN makes it simple to personalise what you want to see regardless of which device you use. In the coming months, Microsoft will release a suite of MSN apps (previously Bing Apps on Windows 8 and Windows Phone) across Windows Phone, iOS and Android. You only need to set your preferences once, and your favourite stuff will always be there. In the finance section for instance, when you setup your stock watch list it will show up the same way on the corresponding apps and website. If you prefer to get your content from a specific source, you can set that as a preference.
And it works the same way if you set it up on your phone - so no matter where you start, you don't have to set it up all over again as changes and updates work the same way. So setup your favourite cities for weather or pick your favourite sports teams and they will be with you at your PC at work, on your Windows 8.1 tablet in the living room, or on your iPhone when you are on the go.
About Microsoft
Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and solutions that help people and businesses realize their full potential. Microsoft, Windows Live and MSN are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries. The names of actual companies and products mentioned herein may be the trademark of their respected owners.
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Microsoft Advertising helps consumers connect with brands through experiences that enhance their digital lives. Microsoft Advertising does this by providing advertisers, publishers and developers with cross-platform opportunities to create meaningful and profitable customer engagement across the Microsoft devices and services people love, including Windows 8 apps, Windows Phone, Xbox, Skype, Bing, and MSN. Microsoft also offers advertisers a media network that reaches hundreds of millions of consumers around the world; and services and sales support technology that helps untangle the complexities of digital media to get more value from marketing and content investments. More information is available at http://advertising.microsoft.com
