popXpress accessorises the high street

popXpress, the UK’s first chain of dedicated Apple iPod and accessory stores today announced the opening of its first London store in Liverpool Street

London, UK, 16th November 2005 – popXpress, the UK’s first chain of dedicated Apple iPod and accessory stores, today announced the opening of its first store based in London’s Liverpool Street. The shop, the first of 12 more stores planned to be opened nationwide by the end of 2006, is due to open on 21st November in time for the Christmas rush. Customers can view the product ranges being sold at: http://www.popxpress.com

Jonathan Cole, CEO of popXpress commented: “We are thrilled to be opening this store concept at such an exciting time in the iPod's development. The iPod has created a new market for consumer mobile music players and has resulted in an array of accessories. We have been planning the rollout for over a year and our plan is to have a second London West End store open before Christmas and twelve more stores nationwide by the end of 2006.”

Cole continues: “The three-storey ‘geek boutique’ on Liverpool Street has been styled by popXpress to create the very best iPod and iPod accessory purchasing environment. With minimalist design, each store will carry Apple’s full iPod range, accessories and a vast array of third party products. popXpress has also commissioned a large range of luxury items that include gold and silver plated nano’s and lanyards, exclusive to popXpress.”

The popXpress product listing is available online from http://www.popxpress.com

About popXpress
popXpress is the UK’s first chain of dedicated Apple iPod and accessory stores, with 12 planned to open by 2006 in key cities and retail centres across the UK. Formed in early 2005, popXpress brings the ‘geek boutique’ to the high street. The popXpress store concept takes a minimalist approach displaying all iPod-related accessories in glass cabinets, so customers can understand the look and feel of the products before they purchase. For further information go to: http://www.popxpress.com