Mobile Fun celebrates New Year with record festive period

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PRESS RELEASE

Online retailer brings in 2013 with continued growth in sales and orders

Birmingham, 14 January 2013. Leading online mobile accessories retailer, Mobile Fun, has enjoyed a bumper festive period, with £3.5 million worth of sales and 137,183 orders in Q4 2012, which represent increases of 23% and 18% respectively on Q4 2011. December was also a record breaking month with £1.3 million in sales, over 53,000 orders and over 3.6 million website visits.

MobileFun.co.uk, the Company's flagship website saw an increase of 7 per cent in both sales and orders on the same period last year.

Following the launch of new international websites during the year, including websites for the USA and Italy, orders from all international websites over the quarter grew by 57 per cent, with corresponding sales growing by 80 per cent to £1.3 million.

The Company's websites for France, Germany, Spain and the Netherlands further increased their market share, collectively delivering a like-for-like sales increase of 21 per cent. Spain experienced the fastest annual growth rate, effectively doubling in size to provide over 3,600 orders in Q4 2012.

Mobile Fun's LoveCases.co.uk website for camera accessories generated close to 4,000 orders in the quarter and demonstrated the Company's success at launching new websites.

Mobile Fun Managing Director, Mohammed Hussain, comments: "Our Q4 sales underline the progress we've made over the past year. Our new websites, extensive range of accessories for major mobile devices and delivery speed drove the surge in orders."

"We're excited to enter 2013 with our most successful Christmas ever behind us, and a strong team that is ready to build upon this success with the imminent launch of another twelve websites across Europe, South America and Asia."

The Company recently announced that it is seeking a buyer to support its aggressive expansion ambitions. Management's strategy to launch twenty international websites during the current financial year will provide a platform for accelerated future growth and is expected to contribute significantly to the Company's strong financials.

Mobile Fun is currently on course to hit sales of £12 million by 31st March 2013.

Founded in 2000, Mobile Fun is an independently-owned and award-winning online retailer that ships to 50 countries.

For more information on Mobile Fun's international websites and wide selection of accessories and other product ranges, visit www.mobilefun.co.uk or call the sales team on 0844 249 5058.

About Mobile Fun

Mobile Fun is the UK's leading Internet retailer offering a market leading range of accessories for mobile phones, tablets and other mobile devices from its growing portfolio of international websites.

With a product range of over 6,500 globally-sourced mobile accessories available on its websites, Mobile Fun has successfully established a market-leading position within the competitive mobile, smartphone and tablet sectors.

Mobile Fun was ranked as the UK's 7th ‘Fastest Growing Technology Based Company' in the Sunday Times 2006 Microsoft Tech Track 100, was awarded the ‘Online Retailer of the Year' title at the Mobile News Awards 2011 then again in 2012; won Best Online Business (Consumer) at the ECMOD Awards 2012, the Online Retail Awards 2011 and 2012 ‘Computers and Telecommunications' category and What Mobile's Best Accessory Retailer 2012.