$1 = 50 new pence
The pricing of AMD's popular new high-end graphics card, the Radeon HD 3870 X2, has reflected a rare acknowledgement of the dollar/pound exchange rate, something not all technology vendors seem to be aware of.
AMD's suggested retail price of $449 has manifested itself in UK retail prices on the £260-£300 range, not far off the £225 strict adherence to the exchange rate would produce and it must be noted that US sales tax is generally lower than our VAT. It's not unprecendented for technology companies to suggest retail prices of the same figure in pounds for the UK as they did in dollars for the US.
In an update on yesterday's story about availability, more stock seems to be trickling into the channel, with a few more retailers and etailers showing product in stock. Having said that, it's still not a deluge, but again it's a better effort than some other recent product launches that shall remain nameless.
Please feel free to make your own nominations for Product Most Difficult To Get Hold Of After Launch.
