Microsoft starts flogging PCs

by Scott Bicheno on 22 October 2009, 17:00

Tags: Microsoft (NASDAQ:MSFT)

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Taking care of business

You certainly can't accuse Microsoft of lacking pro-activity around the launch of Windows 7. Having been trying to persuade the world to upgrade to a Windows 7 PC for most of this year, it's decided to take matters into its own hands by selling the PCs itself.

This doesn't mean Microsoft has started making PCs, in the way it does peripherals, but it's effectively acting as an e-tailer for most of the major PC OEMs via its Microsoft Store.

You can now click on a tab market ‘Computers' and choose from a range of desktops, notebooks and netbooks from what looks like the ten biggest OEMs, bar Apple of course.

Unlike some other Microsoft sites, like PC-scout, this takes you all the way through to check-out. In other words, the commercial relationship is with Microsoft. Right now this seems to be a US-only thing, with the UK site still restricted to Microsoft software and peripherals.

 

 

Right now there are only ten notebooks, three netbooks and one desktop available. There are also no PCs from many of the OEMs listed, such as Samsung, Toshiba and Asus, while Dell has four. We can only assume there are more models to come, or Microsoft's going to have some moody OEMs on its hands.

 

 



HEXUS Forums :: 1 Comment

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Wow, that's interesting news. The anti-competitive bodies are going to be very interested to hear about this…

I hope that Microsoft ‘uses’ (right word?) this to help ‘encourage’ Tablet PC uptake. Tenuous link. If they sell laptops and desktops on their site which are “guaranteed” to work with their new touch OS, it could be a KSP.

Having one company to go for tech support would be good, too. Taking a ‘bite’ from Apple's ‘book’?

(Note: 500th post; woohoo.)