DSGi to become Dixons Retail as profits jump

by Scott Bicheno on 24 June 2010, 17:36

Tags: DSG International (LON:DXNS)

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The second year of DSGi's ‘renewal and transformation plan' looks like it's delivered the results, as the group behind PC World and Currys in the UK reported an increase in full-year profits of 61 percent.

However they chose to brand it, DSGi has been going through the same kind of streamlining most companies have had to do in the wake of the global recession, the only difference is that DSGi already knew things had to change beforehand. The result is a big increase in profitability, despite only increasing total group sales by three percent in that period.

On top of that, DSGi has had to address the matter of having a poor reputation for customer service and value for money. This was all done in the shadow of the impending arrival of Best Buy to UK shores.

"Focus on our customers drives everything we do and I am delighted with the excellent progress we have made over the past twelve months as we continue to transform the Group, despite the recessionary environment across Europe," said chief exec John Browett. 

"We have made significant improvements throughout the business, transforming the shopping experience for customers with better choice, value and service both in stores and online.  We are now two years into the Renewal and Transformation plan and are encouraged by the improved profitability and competitiveness it continues to deliver."

To celebrate, DSGi has decided to change the group name to Dixons Retail, despite the fact that it took the Dixons brand off the high street years ago, making it a purely online presence. The group expects to open an additional 80 reformatted stores this year, including 21 megastores.

 



HEXUS Forums :: 33 Comments

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The sooner best buy move throughout the country and take the market from under DSG the better.

Once started out as a good value company, now nothing more than poor quality goods, poor quality service and piss poor prices.
I can't believe anyone buys stuff from PC World. Their prices are a joke, at least on components.
Brewster0101
The sooner best buy move throughout the country and take the market from under DSG the better.

Once started out as a good value company, now nothing more than poor quality goods, poor quality service and piss poor prices.

Jimbo75
I can't believe anyone buys stuff from PC World. Their prices are a joke, at least on components.

I feared the tech orientated readership of HEXUS would probably miss the point of someone like DSGi or Dixons Retail existing, and as such, miss the reason for their success.

The idea of a retail chain, with advisory staff on hand to guide through the process of buying, setting up and using the technology that not everyone has as ready a grasp on as perhaps we do is a great attraction to many of the average UK citizens. The idea of choosing a computer/laptop/TV etc. to some is a daunting task of ridiculous complexity, where as perhaps you or I could readily make the choices concerned - and don't forget, they have physical stores, so the products which are available on the internet with illustrative pictures can actually be seen in the flesh, that exact model. For some, and especially those who have little conception of what they need/want/should get, it is a majorly reassuring factor.

The other element which is useful for the average Joe but us aswell, is that of potential immediate availability - you or I or average Joe can walk into a physical store, buy the bits we need and be back in time for tea. Yes, of course you will end up paying a premium to do so, but sometimes it is the only option - desperate need for a particular item or just a free afternoon to build a PC - has encouraged me to buy from a physical store rather than order it online. Recent example - Akasa Paxmate sound deadening - could have bought it online, but wouldn't have got to me in time. So instead, I popped down to Maplin, they had exactly what I wanted, and it only worked out a couple of quid more than I would have paid for the item online. That allowed me to start & finish building the PC in question in an afternoon, rather than starting, waiting 2 days and then finishing it when I eventually got the time again.

As to the other comments of poor quality goods, poor quality service or poor prices, have you been into a Currys/PC World recently? I'm sure so many people are part of the DSGi bashing bandwagon simply because everyone else says so. The last time I went into the local Currys store the range of TVs was the same as what I could get online, I'm sure it will be the same for the range of dishwashers/washing machines/etc/etc. Price wise, I'm sure you could get a few more quid off the item online, but can you take it with you that day? I very much doubt it.

As to the level of service, I'm sure it is different nationwide. No business is ever going to achieve absolute consistency across all stores. Well, not without a programme of indoctrination as part of the training….


So I'm not surprised DSGi/Dixons Retail have had a bumper year - it does seem they are making a fair effort to correct the wrong doings of the past. Ultimately whether they are successful or not I don't know, but equally, it is nice to have the stores there in case I need something. The other alternative is that BestBuy come in, Dixons Retail collapses, and all that happens is BestBuy become the old DSGi - eg a virtual monopoly in electronics retail. I can see that being so much better….
It just bugged me so much to see PC World charging £12 to insert memory into a pc that you brought to the store. That was 5 years ago, I can only imagine what it costs these days.

PC World has always been about dragging as much as they can out of current users, instead of trying to entice new buyers. The sad fact that nobody else is good enough to bury them yet says it all about our retail PC market, and the pc knowledge of our country as a whole.

Brewster is right, Bestbuy could run all over this country if they knew how bad it was. I'm thinking Tesco might have a go at it before too long.
I don't mind having a PCworld close by. Front of house has been improve enormously over the last couple of yours, they're no longer as pushy to make the sale which makes you more at ease when browsing and trying the hardware. However, that can't be said for CurrysDigital (Dixons) which, being on the high street, is still fiercely pitching the sales' talk.