NVIDIA's big gamble
Graphics chip giant NVIDIA has made it clear that it thinks its future lies in the direction of the system on chip (SoC) market. Accordingly, it has invested huge sums of money in Tegra, an SOC that combines its graphics know-how with an ARM CPU core to produce a low-power chip it hopes to sell to the makers of hand-held devices and mini-notebooks.
The first consumer devices we're seeing running on Tegra, however, are personal media players like Microsoft's Zune HD and Samsung's YPM1.
As you would expect, NVIDIA is keen to show-off these devices and demonstrate all the functionality that's enabled by Tegra. So we invited corporate communications manager Bea Longwoth into the HEXUS.tv studios, armed with the two devices, to tell us all about them.
In this first part of our interview, Longworth talks to Scott and Sylvie - who being US-based has also got hold of a Zune HD - and we ask her what she thinks are the positives and negatives of Microsoft's latest attempt to take on Apple. We also get Sylvie's perspective, including a look at the way you interact with it on your PC.
