PRESS RELEASE
SUHD TV and expansive range of audio products create a new era of immersive sound and viewing
London, UK - February 5, 2015 - Samsung Electronics, the leader in Home Entertainment for nine consecutive years, today introduced an extensive range of SUHD TVs at its 2015 Samsung Forum in Monaco. The new TVs set a new standard in premium UHD (Ultra High Definition) content, taking the viewing experience to new heights.
Samsung also showcased its extensive line-up of audio products, including Omni-Directional 360 Audio and Curved Soundbars, which complement and enhance the home entertainment experience with immersive and crystal clear sound.
"Our world-class technology and innovation continues to push boundaries, unlocking huge potential for the future of home entertainment," said Robert King, Vice President of Consumer Electronics at Samsung Electronics UK and Ireland. "With our SUHD TVs providing industry leading picture quality and our state-of-the-art audio range providing premium sound, we are once again delivering a superior and outstanding entertainment experience for our customers in the UK."
Samsung's Premium "S" TV: The New SUHD TV
Samsung reserves the "S" identification for its most premium, flagship products that signify a true leap forward in technology. As the leader in the TV industry, Samsung is excited to extend the prestigious "S" identification to its newest premium TV line, the SUHD TV. Designed to excite all of the senses, the SUHD TV combines sensational picture quality with seamless interaction and a stylish design.
Introducing Unmatched Picture Quality
Samsung SUHD TVs demonstrate ground-breaking advances in contrast, brightness, colour reproduction and detail to deliver a superior picture quality experience. The TVs use proprietary, eco-friendly nano-crystal technology and include an intelligent SUHD re-mastering picture quality engine.
The SUHD TV's nano-crystal technology transmit different colours of light depending on their size to produce the highest colour purity and light efficiency available today. This technology produces a wide range of more accurate colours, providing viewers with 64 times more colour expression than is found in conventional TVs. The intelligent SUHD re-mastering engine has optimised all content to match the colour and brightness reproduction of the SUHD TV. It automatically analyses the brightness of images to minimise additional power consumption, while also producing ultimate contrast levels, showcasing images with much darker blacks and an elevated level of brightness that's more than 2.5 times brighter than conventional TVs.
By collaborating with 20th Century Fox, Samsung has optimised content to meet premium quality SUHD standards. The partnership lets people enjoy an unrivalled UHD viewing experience. Samsung partnered with the Fox Innovation Lab to re-master multiple scenes from its critically acclaimed film, "Life of Pi," by Ang Lee, specifically for the SUHD TV. The result was spectacular - generating more vivid colours and lifelike scenes.
Samsung is also working with leaders in the industry to promote the secure and steady growth of a comprehensive UHD ecosystem. In order to establish premium UHD quality standards, Samsung has announced the UHD Alliance; a coalition of companies united to set the bar for next generation video entertainment. The new body will implement new standards that support innovation in video technologies including 4K and higher resolutions, high dynamic range, wider colour gamut and immersive 3D audio.
Furthermore, Samsung's SUHD TVs use environmentally friendly technology to deliver best-in-class energy efficiency and reliability.
Samsung will offer three new series of SUHD TVs; JS9500, JS9000 and JS8500, from 48- to 88-inches, so people have the flexibility to purchase the perfect TV to fit their style and taste.
Sophisticated and Improved Curved Designs
When Samsung introduced the curved form-factor in 2013, it dramatically enhanced the home entertainment experience. Taking cues from contemporary art and architecture, Samsung's TVs were designed and enhanced with many modern and minimalist highlights.
The newly announced Samsung SUHD TV JS9500 features a chamfer bezel design, adding more depth to the TV screen, and the elegant frame makes the display look like a piece of art when mounted on the wall. The SUHD TV JS900 also has a soft, textured shirring design on the rear of the display, giving the TV a premium look and stylish edge when viewed from any angle.
New Smart TV Redefines the Future Entertainment Experience
As of this year, all of Samsung's Smart TVs, including the new SUHD TV, will be powered by Tizen; an open-source platform that supports web standards for TV app development. With Tizen, Samsung's new Smart TV platform not only has a multitude of new features, but also a more intuitive UI, a more integrated entertainment experience, and more ways to access content than ever before.
- The new user interface for Samsung's Smart Hub is more responsive. It is simplified to just one screen, displaying your most recent content and tailored recommendations for even more entertainment options.
- With Quick Connect, Samsung Smart TVs automatically recognise Samsung smartphones once paired via BLE (Bluetooth Low Energy) technology. People can share video content from their Samsung smartphone to their Smart TV with the touch of a button. You can also watch TV through your mobile devices without any apps or complicated pre-settings.
- People will be able to enjoy premium quality UHD content from a range of providers including Amazon original content on Samsung Smart TVs through Amazon's UHD content streaming service, which launched in Europe in January. In addition, Samsung is collaborating with partners such as CHILI, Hollystar and Wuaki to provide a premium UHD content experience to European consumers.
- Samsung Smart TV owners can wake-up a bit easier with Briefing on TV. Samsung Smart TVs now act as an alarm and sync up with Samsung mobile devices to turn on and display important items such as the time, weather and your daily schedule.
- Samsung's Smart TVs offer a broad range of games - from casual to advanced entertainment options. One of Samsung's newest offerings, Playcast, allows users to stream a broad range of blockbuster games without a console.
- Samsung's platform allows Samsung Smart TVs to become part of a much larger content ecosystem, providing easy collaboration with a number of partners for ultimate flexibility and unparalleled access.
- With all Samsung TVs poised to become Internet of Things devices by 2017, Tizen's compatibility with other devices establishes Samsung's Smart TVs as the control centre of any Smart Home.
Samsung Omni-directional 360 Audio - A new era in premium sound
Developed in Samsung's new state-of-the-art Audio Lab in California, the WAM7500/6500 speakers are designed with style and elegance to harmonise any home interior. The speakers provide rich-bodied sound, and unlike conventional speakers that project sound in a single direction, these fill the entire room with equal and balanced sound.
To create a truly unique offering, Samsung incorporated its patented ring radiator technology which allows sound to flow in a 360-degree radius, producing the perfect balance between treble and bass.
The WAM7500/6500 also feature a simple and hassle free set-up with plug-and-play installation, so you can simply connect the speaker to a router and plug the unit in.
Samsung Curved Soundbar - Curved design to surround users' senses
Samsung is also introducing the Curved Soundbar which features a sleek and clean design. It complements Samsung's Curved TVs from 48-inch to 78-inches, providing a premium audio solution that can also be mounted on the TV.
The newly-introduced 8500 series offers enhanced sound quality with 9.1 channel audio, featuring a central speaker and side speakers on each end. These were added to further intensify the immersive experience by delivering a more equalised surround-sound experience.
With its patented Multi-Air Gap speaker unit at its subwoofer, the Soundbar will feature deeper bass than conventional models. The Soundbar lets people stream music through its multiroom functionality, and has a wireless connection to the TV through TV SoundConnect via Bluetooth.
For more information on Samsung at European Forum 2015, please visit: www.samsung.com/uk/home.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies, redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems and semiconductors. We are also leading in the Internet of Things space through, among others, our Digital Health and Smart Home initiatives. We employ 307,000 people across 84 countries. To discover more, please visit our official website at www.samsung.com and our official blog at global.samsungtomorrow.com.
