PRESS RELEASE
Comfortable pink RHYTHM combined with app puts users in full control of their New Years resolution
November 19, 2012 - Scosche Industries, award-winning innovator of consumer technology, is excited to announce that the popular RHYTHM pulse monitor and app is available from January 2013 in eye-catching pink, just in time for those ladies who vow to get in shape after an over-indulgent Christmas. For use with iPhone, iPad and iPod touch, the comfortable arm-strap monitor provides users with a simple way to manage, track and analyse their workouts so they can be sure to work off that tantalizing turkey and variety box of festive biscuits.
The pink RHYTHM combines two alternating LEDs with a photo sensor to accurately measure the users pulse. A built-in accelerometer allows RHYTHM to adjust for movement during exercise, providing an extremely accurate measurement of calories burned, speed, pace, route and distance.
After pairing RHYTHM with your iPhone, iPad or iPod touch via Bluetooth, users are prompted to download the free accompanying app from the App Store. Once the app is downloaded, RHYTHM is ready to go and users can begin tracking their workouts.
Unlike conventional chest strap monitors, RHYTHM's comfortable neoprene arm-strap fits over the muscular portion of the user's forearm. Users can wirelessly control audio playback directly from the armband including play/pause, track and volume. A rechargeable lithium-ion battery provides up to 6 hours of continuous workout monitoring.
Workouts can be personalised by selecting the type of activity, target training zone and type of workout. A male or female voice prompt updates the user's progress in real time letting them know how close they are to accomplishing their goals or if they have moved outside their desired target heart rate zone.
Workout data is stored in the cloud at www.fit.scosche.com. Users can access the RHYTHM Dashboard for an enhanced view of their workouts, track lifetime training stats and share their achievements on Facebook and Twitter. The dashboard makes it easy for users to switch between multiple devices and still have their workouts saved in one central location.
The Scosche pink RHYTHM is available from January in Apple UK stores for £99.99.
The Scosche RHYTHM App is available for free from the App Store on iPhone, iPad and iPod touch or at www.itunes.com/appstore/.
Follow Scosche at twitter.com/scosche or facebook.com/scosche for the latest news on the RHYTHM and all of Scosche's award-winning products.
About Scosche Industries:
Founded in 1980, Scosche Industries is an award-winning innovator of iPad, iPhone and iPod accessories. Scosche is founded on its commitment to quality, value and customer service. With over 55 patents and countless industry awards it is easy to see that Scosche is consistently at the forefront of technology and innovation. Scosche Industries is the parent company of several distinct brands including: Scosche, REALM, EFX, BlueFusion and Accumat. Founded in 1980, Scosche is still 100% family owned and operated with over 120 great people alongside them. For more information visit our website at www.scosche.com.
