3D TV to be mainstream in 2010. Sony, LG, Panasonic, and Samsung throw weight behind it.
by Tarinder Sandhu
on 12 January 2009, 07:27
Tags:
Samsung (005935.KS),
Sony (NYSE:SNE),
Panasonic (TYO:6752),
LG Electronics (066570.KS)
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Secondly, the rise of 3D TV has been inexorable. Pretty much all the major manufacturers, including Sony, LG, Panasonic and Samsung, had some variant of 3D TV on, literally, display. Hell, even NVIDIA's got into the act with Stereo 3D, officially launched at CES.
The basic system employed by the various companies is largely the same, that is, stereoscopic rendering, where a slightly different image is recorded for the left and right eye and then recompiled, through shuttered glasses, giving the impression of depth. Without the glasses the brain sees the two images as being disparate, leading to a blurry display.
What you need, therefore, is reauthored material - left and right images for each frame - a playback device that can spit out the two images, and a compliant screen with a high-enough refresh rate (120Hz). Further, for most, glasses are required to fool your brain into thinking that the depth is real. Yes, you can do it without shades, just like Mitsubishi has shown, but most will go down the specs route.
Panasonic is pushing for industry compliance for 3D material, which is a wise move, and is going to initiate an authoring centre in Hollywood this year.
3D TV will happen, I'm sure, and we're on the cusp of it being widely adopted by studios and hardware manufacturers.
Looking around, Panasonic's 3D demo was a touch more realistic than Sony's, which was better than LG's, and the former has plans to introduce 3D TV into the home as soon as 2010. Thing is, can any company convince people to wear special glasses when sitting in the comfort of their own home?