3D TV to be mainstream in 2010. Sony, LG, Panasonic, and Samsung throw weight behind it.

by Tarinder Sandhu on 12 January 2009, 07:27

Tags: Samsung (005935.KS), Sony (NYSE:SNE), Panasonic (TYO:6752), LG Electronics (066570.KS)

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Two themes have been quite clear at CES 2009. One, kind of obvious, is how the larger electronics manufacturers have clamoured to ensure that their netbooks - small, inexpensive laptops - have the beating of the competition. Dell's Mini 10, HP's Mini 2140, ASUS' T81, Sony's P-series, to name but a few.

Secondly, the rise of 3D TV has been inexorable. Pretty much all the major manufacturers, including Sony, LG, Panasonic and Samsung, had some variant of 3D TV on, literally, display. Hell, even NVIDIA's got into the act with Stereo 3D, officially launched at CES.


The basic system employed by the various companies is largely the same, that is, stereoscopic rendering, where a slightly different image is recorded for the left and right eye and then recompiled, through shuttered glasses, giving the impression of depth. Without the glasses the brain sees the two images as being disparate, leading to a blurry display.

What you need, therefore, is reauthored material - left and right images for each frame - a playback device that can spit out the two images, and a compliant screen with a high-enough refresh rate (120Hz). Further, for most, glasses are required to fool your brain into thinking that the depth is real. Yes, you can do it without shades, just like Mitsubishi has shown, but most will go down the specs route.

Panasonic is pushing for industry compliance for 3D material, which is a wise move, and is going to initiate an authoring centre in Hollywood this year.


3D TV will happen, I'm sure, and we're on the cusp of it being widely adopted by studios and hardware manufacturers.

Looking around, Panasonic's 3D demo was a touch more realistic than Sony's, which was better than LG's, and the former has plans to introduce 3D TV into the home as soon as 2010. Thing is, can any company convince people to wear special glasses when sitting in the comfort of their own home?





HEXUS Forums :: 6 Comments

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Wait…major Déjà vu here..isn't this at least the 3rd time they have tried to push stereoscopic 3D onto us?

Mid 90s there was a surge of Nvidia based graphics cards that supported stereo 3D, which everyone thought was amazing until they realised you had to wear a silly pair of glasses if you wanted to play games/watch videos in 3D. Then again in the early 2000s with companies like E-Dimensional. Sure the effects are really very good, but I mean, its not exactly new and I would bet a heck of a lot of money on this not being mainstream.

However..I kind of hope it does, I have a few pairs of stereo 3D glasses lying about that still work, they might go up in value from £0.00 :P

I am very interested in the offering by Phillips though, which doesn't require the use of glasses (the Autostereoscopic displays). Biggest issue that I see with that at the moment is the very poor viewing angles, and the fact that the effect is not as pronounced as with standard stereoscopic display methods, but still the fact they have achieved any 3D at all is impressive :)
I think this is all a stupid idea and that there is no need for 3D TV.

However my views on this subject are somewhat bias as there is no way that it will work with me and all I will ever get is a blurry image :(
What if you already wear glasses?
Keva161
What if you already wear glasses?

Then you get a pair that fit over them :mrgreen:
This company claims to be able to deliver 3D movies on an XBOX 360 NOW… Next3D