A day after BT revealed its reluctance to transition to super-fast broadband, rival Virgin Media has boosted its BT-based ADSL service by offering customers speeds of up to 16Mb - double its previous limit.
In conjunction with the increase in speed, Virgin Media has re-branded its ADSL service and dubbed it "Virgin Media National". The service is available for customers unable to take advantage of Virgin's "Mother of all Broadband" - a fibre-optic service available only in cable areas.
Virgin Media National is available to any customer with a BT line, and the all-new "up to 16Mb" service is being offered as a free three-month trial to new and existing customers. After the trial, the quicker service will result in a £5 additional monthly charge.
Mark Schweitzer, chief commercial officer at Virgin Media, said:
"We want everyone to be able to try fast broadband and experience the benefits firsthand, which is why we’ve created this double-speed broadband boost. With fast broadband enabling customers to surf the web and download films, TV and music in no time at all, the Internet is now better than ever, so we’re confident this new enhancement will be a hit."
As with all ADSL services, though, users should be aware that speeds and availability are dependant on distance from an exchange. To check availability, head on over to Virgin Media's National Broadband availability website.
Official press release: Virgin Media boosts National broadband
