On the heels of winning 25 international gaming awards with FIFA 09, EA has revealed the first features for its football franchise.

On the pitch, critical gameplay fundamentals have been enhanced, providing more sophisticated ball control, and physical interaction between players. In addition, players now move, behave and position themselves more realistically. On attack, players analyze space more effectively, curve their runs in an attempt to stay onside, create passing lanes naturally, and drive for more variety in attacking options. On defense, new concepts like position priority enable defenders to multi-task so dangerous spaces left open by teammates out of position are covered. Plus, slide tackle targeting, press marking, and better-urgency clearance logic provide new options that make defending a tactical skill in FIFA 10. In goal, a myriad of improvements and refinements to goalkeeper intelligence result in a more responsive and powerful rushing system and ultra-realistic saves.

Three new innovations have been developed to change the player control experience in FIFA 10. The first-ever true 360° dribbling system gives players finer control of the ball, enabling them to find spaces between defenders that previously were not possible. Using an all-new animation technology, skilled dribblers now have the ability to face the defender and use highly responsive lateral dribbling to skip past him. An innovative concept called Freedom in Physical Play enables players to perform wider dribble touches and new collision sharing creates a varied, less predictable, and extended fight for possession between the dribbler and a defender.

FIFA 10 also features a deeper iteration of the ever-popular Manager Mode with more than 50 major improvements, including new match realism, realistic player transfers based on multiple decision points, and true-to-life player growth curves.

New game modes, and innovations to popular features like Be A Pro, will be revealed in the upcoming months.