Press release
London, UK. – December 10th 2007 –Today, Gamerbase opened its doors for the first time and announced a key gaming and retail partnership with Dell and Intel. This state-of-the-art centre and technology partnership is set to re-define the multiplayer gaming culture within a retail environment and occupies 2,300 sq.ft of trading space in HMV’s flagship Trocadero store.
Dell and Intel are the premier
technology providers of gaming systems in the Gamerbase gaming zone. Andrew
Lazenby, Dell’s UK Consumer Brand Director, explains, “We are delighted to partner with Gamerbase on this state-of-the-art gaming facility. Dell is passionate about providing gaming
enthusiasts with the ability to enjoy a premier gaming experience on Dell’s top
of the range XPS gaming products while also offering customers the facility to purchase Dell’s award winning
systems directly from the Gamerbase centre. We believe this collaboration is
also a way for Dell to connect with customers Dell may not have reached in the
past”.
Intel announced a long term
partnership with Gamerbase as part of its far-reaching gaming strategy. All of
the Dell XPS gaming PCs within the store feature the very latest Intel® Core™ 2
Quad technology to ensure that the gaming experience is sure to exceed the
ever-demanding needs of today’s gamers. “We
are particularly excited about this ground-breaking “gaming in retail”
concept”, explained Graham Palmer, Managing Director, Intel UK and Ireland. “Gaming
in the UK
is clearly on the up and we’re extremely pleased that our quad-core processors
will feature in the Gamerbase machines, offering the opportunity for many to
come and experience PC gaming at its best, its most exciting, its most
enjoyable.”
"A key part of HMV's new strategy is to continue to improve the in-store customer experience. With Games becoming an increasingly significant part of our product mix, we are delighted to partner with Gamerbase, Dell and Intel to create a premium quality gaming experience for our customers”, said Simon Fox, HMV Group CEO, “We are optimistic that the idea of a social gaming experience within a retail environment has the potential to catch on as yet one more way that people can access and enjoy games."
Tim Ellis, Head of Games, HMV explains "The way people discover and enjoy games is showing signs of broadening out, and we want to be at the forefront of this process so we can continue to cater to all tastes and demands as they develop. The Gamerbase gaming centre is located right next to the store's Games department, so gamers can buy or pre-order a PC title straight away if they've had a great experience playing it."
Dominic Mulroy, Gamerbase Managing Director commented. “We wanted to provide consumers the ability to try before they buy in all aspects of gaming. The typical model of a gaming cyber centre has now been extended to include games purchases direct from HMV and now they can buy the whole range of Dell systems from our store at a great discount. Our staff have all been trained by Dell to ensure that customers receive the best advice and support on their PC purchase.”
Gamerbase is now open 7 days a week and matches HMV’s long opening hours.
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