Over 3,000 multiplayer gamers will battle it out for a prize pot in excess of £30,000, as i43 – the latest in Multiplay’s Insomnia Series of events – expands into Telford International Centre .

Taking place over the August bank holiday weekend (26th – 29th August 2011), i43 will see gamers compete across a range of titles, each battling for prestige and prize money. The Insomnia Series of LAN events plays host to some of the biggest eSports tournaments in Europe – indeed, it is the host of the UK qualifiers for the World Cyber Games.

Organisers expect over 5,000 spectators to pass through the doors over the weekend, which includes dedicated exhibition space alongside the fiercely contested competition area.

Full details of confirmed companies so far:-

* Samsung – showcasing its latest gaming and electronic devices
* PC World – offering a wide range of equipment for purchase at the show and bringing many partners to demonstrate their products.
* Medion – unveiling top-of-the-range gaming PC’s, monitors and peripherals .
* Fileplay – the leading content distribution company whose platform will host the live streaming and video on demand replays.
* Iiyama – the monitor and touchscreen specialists will be showing off its wares
* ASUS – tonnes of freebies and a Left 4 Dead 2 survival championship
* Riot Games – sponsors of the League of Legends WCG tournament
* Aquatuning – showing off their latest hardware and handing out awesome freebies
* ESET UK – Andy the Android will make a triumphant return with an on-stand tournament and ace giveaways
* Kingston – sponsors of the Counter-Strike Source Cup.
* Pro Class TV – Coverage of the FIFA tournament including well known celebrity appearances (more soon!).
* Quiet PC – showing that powerful can also be quiet!
* Razer – sponsoring the international Starcraft 2 tournament.
* Triple Widescreen – the makers of the iMotion Racing Seat will be speeding into i43
* Ttesports – Sponsoring the Heroes of Newerth Tournament and showcasing their range of gaming hardware and peripherals.
* Kustom PC – try out the latest hardware which will really help raise your game
* Antec – showing all their latest range of PC products.
* Team Dignitas – once again returning to i-Series, with its brilliant ‘beat the pro’ competitions

A full competitor “Bring Your Own Computer/Console” pass costs £92 for the whole weekend including camping. There are also options for those unable to bring their own equipment with “Turn Up and Play” passes costing £50 for particular tournaments and PCs being available for rent for £150 inclusive of the full entry pass.

Spectator passes start at £5 for a day access to the exhibition or £25 for the whole weekend including camping. Of course for those who can’t make it, there will be free internet coverage of the event streamed live through Multiplay’s site in High Definition.

For more information on the event, please head over to iseries.multiplay.co.uk