During their press conference at CES 2007, Sony have revealed that they have reached their 2006 shipment target for PS3 consoles. According to the senior VP of marketing for SCEA, Peter Dille, Sony have shipped one million units in North America, a figure that surpasses previous shipment targets for the PS2 and Playstation One.

Sony have now set a further target of shipping six million consoles worldwide by the end of March 2007.

"SCEA went to great lengths to help meet demand for PS3, including airlifting systems into North America on a weekly basis to ensure a steady stream of units were available to consumers throughout the holiday season," said SCEA boss Jack Tretton.

"The fact that we were able to reach the one-million mark faster than our top-selling platform, PS2, further validates the strength of the PlayStation brand and our belief that consumers are ready to experience true high-definition gaming."

Meanwhile, at the Microsoft press conference, Robbie Bach revealed that Microsoft have sold 10.4 million Xbox 360 consoles across 37 countries. "That's half a million units ahead of our projection", he said.

Despite Microsoft's head start, many analysts are predicting that Sony will overtake Xbox 360 sales by selling 30 million consoles by 2011.