PRESS RELEASE
Design Collaboration by Thermaltake and BMW Group DesignworksUSA
Hannover, Germany-March 7, 2012- Thermaltake and BMW Group subsidiary DesignworksUSA work together closely on the project Level 10 chassis since 2009. Level 10 chassis was considered an avant-garde of consumer product. Its angles, the trims, and the spacing of the overall view of the chassis were amazing and a modern technological revolution in terms of aesthetics and functionality. It was a representation of great team works between two industries, between two cultures, and shared the same uncompromised commitment to delivering the ultimate creation by human imagination.
Tt eSPORTS, the subdivision of Thermaltake Group, takes over the challenge and is ready to extend the concept of Level 10 to e-Sports gaming peripherals. Together with Thermaltake Group and its subdivision Tt eSPORTS, and Sonja Schiefer, Director Design at BMW Group DesignworksUSA, Munich studio joined the opening ceremony to present the first Level 10 peripheral product - the Level 10 M Mouse - and demonstrate its innovative Level 10 design language and e-Sports culture.
The Level 10 M Mouse - Features and Design Insights:
Aesthetics, Function & Materials
The Level 10 design concept is a philosophy in consumer electronics. Its design is a language that visualizes creativity and imagination. It ́s about open structure, about executing the principle of fewest surface coverage and maximizing functional elements. For the Level 10 M Mouse the designers came up with an array of innovative solutions. Combined with Thermaltake's expertise in cooling technology, the result is a product that speaks the Level 10 design language but still provides a comfortable equipment for heavy use.
3D Steering Axis Movement
The Mouse is divided into lower and top part which seems to float over the base. This part which is also the essential steering element of the mouse can be adjusted in regards to height and angle. The 3D dimensional character of the mouse provides for new and highly sufficient axis movements in various directions and makes the mouse fit as many gamers' preferences as possible.
Solid Aluminum base
Commonly used in the aerospace industry and in architecture, this material is characterized by its high resistance to corrosion. It ensures that the Level 10 experience of the user is durable and resilient to mouse-gliding movement.
Air-Through Ventilation System:
Thermaltake's ventilation solutions made possible the sandwich design of the top and lower part creating a hollow, open structure that lets the light, the air as well as the surrounding travel through the product almost creating the feeling of a 4th dimension. Additionally the Mouse is fitted with exquisite texture - a perforated surface which provides for a better air and temperature exchange as a means of passive ventilation, solving issues due to heavy use and direct touch of gaming equipment and the rise of temperatures of the hand.
Intelligent Software Application
For customizing Gaming and Creative needs. The Level 10 M Mouse has it all: Programmable Keys, DPI Adjustability, Function-Lock Mechanism and more. It ́s a programmable gaming mouse capable of using the most comprehensive software application to customize settings based on user's needs. The Mouse has two regular keys on top and five additional keys at the side. Each key is programmable by software application by a single press with the finger. The special "Z" key is designed for five different commands. There is a total of eleven programmable command keys on Level 10 M Mouse while the "Z" key offers another function: During the gaming mode this key can switch between up to five gaming profiles. In addition, the polling rate and the seven lighting-effect colors of the Mouse are also customizable. The Level 10 M Mouse is equipped with 8200 DPI, adjustable from 800, 1600, 3200 to 5000 (default setting), and customizable by software application up to 8200 DPI. With clear indication on top of the mouse, users can observe the current DPI status and make change whenever necessary. The Function-Lock Mechanism also serves to avoid accidental error command by locking side keys during gaming mode. The Level 10 M Mouse is a tool which was clearly designed for pro-gaming and creative needs.
The Color Scheme
The Level 10 M Mouse is available in three different colors: Diamond Black, Iron White, and Military Green. Each represents different characters and user's unique personality, and each carries the gaming philosophy of Level 10.
Tt eSPORTS official website: www.ttesports.com Level 10 M Mouse : mmouse.ttesports.com
Tt eSPORTS official website:www.ttesports.com
Level 10 M Mouse official website: mmouse.ttesports.com
About BMW Group DesignworksUSA
BMW Group DesignworksUSA is a global design consultancy and subsidiary of the BMW Group. The company, which was acquired by the BMW Group in 1995, today operates globally fromits locations in Europe, America and Asia transferring knowledge from their work for the automotive area to clients from the most diverse industries and vice versa. Many of the world's great brands turn to DesignworksUSA for its service in the field of product design, research, development, design strategy, sustainability consulting, brand communications, 3D modeling, and color, materials, and finish. In 2010, Fast Company magazine ranked DesignworksUSA as the world's "#1 Most Innovative Company in Design" and among the "Most Innovative Companies for 2010." www.designworksusa.com
For official press release by BMW Group DesignworksUSA:
https://www.press.bmwgroup.com/pressclub/p/pcgl/pressDetail.html?outputChannelId =6&id=T0124218EN&left_menu_item=node__2367
About "Thermaltake"
Thermaltake Technology was established in January, 1999 and has been market to the world with "Thermaltake" brand name ever since. The brand personality of Unique, Aggressive, Vivid, and Stylish makes Thermaltake an expert in creating Exciting things and Fascinating environment for gamers and enthusiasts, also Keep them Constantly High physically and mentally.
Moreover, Thermaltake Technology get close to consumers and observe lead users' behavior and requirement, to design aesthetic and high quality products which will greatly improve system performance and bring the user to the up most potential. With innovative design and unique style, Thermaltake products spread rapidly among the enthusiasts in DIY market and soon become the number one choice for PC DIY enthusiasts worldwide.
About "Tt eSPORTS"
Thermaltake is a well known brand for gaming & DIY in Case, Cooler, and PSU for years. Due to the constant requests for keyboards and mice from gamers and end users, Thermaltake decided to create a series of gaming keyboards, mice, and headsets with the Tt eSPORTS brand. By using Tt eSPORTS, we want to extend our product lines into the gaming industry, and provide more "personalized gaming" gears to gamers and enthusiasts worldwide. With years of experience in gaming industry, Tt eSPORTS is committed to bring the most personalized and the highest quality weapons for the most competitive cyber battles, and advances with the idea of products designed by gamers for gamers.
About "LUXA2"
LUXA2, a Division of Thermaltake, was created in 2009, with characteristics of simplicity, luxury, and unique lifestyle. The core design theory of LUXA2 starts from simple shapes blending with luxury elements, which create the unique lifestyle for different segments within the society such as Creative Pro, Mobile Blogger, Leisure Seeker, Hip Newbie, Entertainment Junkie, and Apple's Mac Lovers. LUXA2 represent an emerging trend of "individuality" in the world. Not only do people need function, but they also need products with aesthetic appearance. Exquisite craftsmanship with aesthetic and elegant design style is a promise and commitment from LUXA2. Thus, the Simplicity, Luxury and Lifestyle of LUXA2 creates a Uniquely You.
About "Tt APOLLOS"
Tt APOLLOS is the professional e-Sports team established by Thermaltake in 2010, and is currently the newest of the five professional e-Sports Teams in TeSL (Taiwan e-Sports League). Apollo was one of the 12 Olympians, expressing radiance and glory, and there is not a trace of darkness in him. Apollo also mastered in archery; he could shoot with unfailing accuracy. This was where Tt APOLLOS got the name from, symbolizing integrity and passion of the team. The SF (Special Force) team of Tt APOLLOS acted like the team name and got the first place in TeSL's event of SF Online in its first year of establishment.
The logo of the team was based on Ancient Greek warriors; helmet, shield and other adornments were standard equipments of the valiant Greek warriors. The warrior's arm posture presents a feeling of confrontation and rush, while his sharp eyes will frighten the enemies before combat.
Official site of Tt Apollos: www.ttapollos.com.tw.
