PRESS RELEASE
Auerbach, December 8th, 2015 — CHERRY, the specialist in computer input peripherals, will be featured at the CES in Las Vegas from January 6th - 9th. The manufacturer will present the highlights of its current portfolio. CHERRY will also take this opportunity to expand its presence in the US market with a Reseller Care program.
CHERRY at the CES 2016
As usual, CHERRY will kick off the new year with the 2016 Consumer Electronics Show in Las Vegas, in Hall 4 / Booth 35482. The focus will be on their new Professional Office products that were introduced in the second half of this year, building on the success that CHERRY achieved at the CES 2015 with their MX Board 6.0. Of course, CHERRY will exhibit further product highlights and the latest models. This includes the entire MX-series, with which the quality manufacturer was able to establish its presence and visibility in the US market.
Expanding the office line-up in the US
As the market leader for cabled keyboards in the German B2B sector*, CHERRY actively strives to drive its successful and high-quality Professional Office products to other markets. CES is the perfect platform for the company from Auerbach to expand into the US market, building on the success of its MX-products in this region. CHERRY will support sales with its “Reseller Care Program”, which provides partners with the best support possible in order to optimally serve end users and business partners alike.
*according to current GfK data
About CHERRY
CHERRY develops and produces computer input devices and components for industrial and home applications. CHERRY is a registered trademark of ZF Friedrichshafen AG.
ZF is a global technology leader in driveline and chassis technology with 113 production companies in 26 countries. With approximately 71,400 employees, ZF has posted sales of €18,4 billion in 2014. In order to continue to be successful with innovative products, ZF annually invests about five percent of sales (2014: €891 million) in research and development. In the ranking of automotive suppliers ZF is among the ten largest companies in the world.
