ADATA Launches ‘Build to Create’ Campaign to Highlight Products

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PRESS RELEASE

Taipei, Taiwan – May 15, 2020 – ADATA Technology (Taiwan Stock Exchange: 3260.TWO), a leading manufacturer of high-performance DRAM modules, NAND Flash products, and mobile accessories has launched a new campaign, ‘Build to Create’, to showcase an array of products that are ideally suited for content creators.  These products include internal and external solid state drives, an external hard disk drive, a DRAM module, and memory cards.  

“Through this campaign we hope to reach out to content creators and show them that ADATA products aren’t just for overclockers, PC enthusiasts, and gamers,” said Jennie Liu, Brand Marketing Director at ADATA. “Whether animators, photographers, or vloggers, ADATA products possess the high performance and reliability that they need to produce and share amazing content.”

With the rise of new technologies and platforms a new breed of “creators” have become the mainstay of our world today. In the past, content creation was limited to professionals from creative industries such as advertising, media, and design. However today, content creation is no longer the exclusive domain of professionals and has become accessible to the masses, being manifested in the form of vloggers, YouTubers, streamers, and internet celebrities. With the growing number of amateur creators, a new “creator market” has arisen with a demand for reliable and high-performance products. 

To meet the needs of various creators and mediums, the ‘Build to Create” campaign features an array of different ADATA products including:

ADATA Premier DDR4 3200

ADATA Premier DDR4 3200 U-DIMM and SO-DIMM memory are the latest upgrade solutions that support the latest Intel and AMD platforms for faster data transfer and enhanced power efficiency. Utilizing a 288/260-pin design, operating voltage has been reduced from 1.5V on DDR3 to 1.2V, which not only helps save power by 20%, but also boosts transfer bandwidth speed to 25.6GB/s. 

ADATA FALCON M.2 2280 PCIe Gen3x4 SSD

Utlizing the latest PCIe Gen 3x4 interface, NVMe 1.3, and SLC cache, the ADATA FALCON delivers exceptional read performance of up to 3100MB/s and write performance of up to 1500MB/s, ideal for 3D rendering, editing, and animation. It also features Low-Density Parity-Check (LDPC) error correcting code technology and AES 256-bit encryption.    

ADATA SE800 External SSD   

The SE800 external solid state drives is designed for ultimate mobility with its compact and lightweight form factor. What's more, it also looks great too, with its exquisite hairline-brushed surface. But more importantly are its performance and durability features, namely waterproofing, dust-proofing, and shock resistance, as well as blazing read/write speeds of up to 1000MB/s.

ADATA SE760 External SSD

The SE760 external SSD combines elegant aesthetics with high-speed performance. What's more, the SSD sports a clean, streamlined design characterized by a sturdy metal shell with a clean hairline-brushed surface. Using the USB 3.2 Gen 2 interface the SE760 delivers read speeds of up to 1000MB/s. 

ADATA HM800 External HDD

The ADATA HM800 external hard drive and creation are a match made in heaven! Users can store massive amounts of content with 4, 6, and 8TB of storage capacity and they easily backup their content with the One-Touch Backup function. What’s more, AES 256-bit encryption protects stored data against intrusion and accidental exposure.  

ADATA Premier ONE SDXC UHS-II Memory Cards

Premier ONE SDXC UHS-II memory cards meet the latest standards, providing ultra-fast read up to 290MB per second, which is 3 times faster compared to UHS-I SD cards. Premier ONE SDXC UHS-II memory cards also support highest-level V90 video playback. 

ADATA Premier ONE microSDXC UHS-II Memory Cards

Premier ONE microSDXC UHS-II memory cards meet the latest UHS-II standards, providing ultra-fast read speeds up to 275MB per second, which is almost 3 times faster compared to UHS-I. Moreover, Premier ONE microSDXC UHS-II memory cards also feature highest-level V90 video speed, supporting uninterrupted recording of Ultra HD 8K, 4K, and 3D/VR video by smartphones, tablets, motion cameras, and drones.

ADATA Premier Pro SDXC UHS-I U3 Memory Cards

Premier Pro series of SDXC UHS-I U3 memory cards delivers enhanced performance with read/write speeds up to 100/80MB/s, allowing the capture of high definition images and videos, including burst mode photography. They are V30 (Video Speed Class) qualified and support Ultra HD 4K video recording 

ADATA Premier Pro microSDXC/SDHC UHS-I Memory Cards

Premier Pro microSDXC/SDHC UHS-I memory cards are designed for dash recorders and motion cameras, perfect for repeated write/overwrite tasks. They also meet the A2 standard for quicker and smoother execution of APPs. Being V30 (Video Speed Class) qualified, they can record at a minimum speed of 30MB per second.

Create with ADATA Instagram Contest

To kick off the new campaign, ADATA will be hosting an Instagram contest, Create with ADATA, to showcase the creativity and artistry of creators. The contest will be held from May 14 to June 30, 2020. To join the contest, contestants need to share a creation of their own making including, but not limited to, photos, paintings, drawings, music, and videos, and tag the post with the #CreatewithADATA hashtag. Entries deemed to be the most outstanding will stand a chance to win an ADATA Falcon 1TB PCIe M.2 2280 solid state drive or SE800 1TB external solid state drive. (https://www.instagram.com/adata_global/)

About ADATA – Innovating the Future

ADATA Technology is the world’s second largest vendor of DRAM memory modules, ranks among the top 20 international brands from Taiwan, and holds over 500 memory-related patents. ADATA’s main product lines include memory modules, USB flash drives, memory cards, solid state drives, and portable hard drives. With a commitment towards delivering innovation, quality, and performance, ADATA products have garnered international acclaim and awards including iF Design, Red Dot Design, CES Innovation, Good Design, COMPUTEX Best Choice, and Taiwan Excellence. The hummingbird is ADATA’s brand mascot, and it represents the company’s agility to innovate and improve people’s lives through technology. For more information, please visit www.adata.com.