Keep it simple, stupid
Using Intel's favourite catchphrase, Kim declared "We're applying Moore's Law to the consumer electronics space," noting the new chip was capable of achieving twice the graphical performance of the company's previous media processors, although admittedly, this isn't saying much.
"TV is very exciting," Kim kept repeating as he bubbled on about "new ways to navigate digital content" and "new advertising which is content relevant" for "the most beloved screen in the house." Steady on old chap.
Bringing on stage a host of guests from Cisco, Adobe, CBS and Comcast, Kim and co. told developers they needed "the biggest brains in the industry" and to convince them "that this is a platform which has legs," or at least an arm to pick up the remote. Unfortunately, we're not convinced the "biggest brains" spend too much time thinking about, or indeed, watching TV, so Kim may be out of luck.
But, said Kim, TV had to be kept "simple and easy." "Don't make my TV act like a PC, this is what we hear consistently from consumers," he noted adding "Putting the PC internet on TV does not work. We know, we tried it." Sadly the VP then went on to complicate matters by contradicting himself and explaining that people wanted "rich, immersive social experiences on their televisions," which doesn't sound very simple to us.
Kim announced that Intel still had a number of partners writing widgets for TV, although he admitted widgets were not really the most ideal solution and that Intel was turning to Adobe Flash. Ironically, he then introduced George Schweitzer from CBS, who went on to announce a CBS widget.