Pictured below is Point of View's newly-launched GeForce 9800 GTX+, the latest card to be cooled courtesy of Arctic Cooling's Accelero Twin Turbo.
The cooler provides four copper heatpipes and two fans to help with heat dissipation. Point of View claims the card will produce temperatures of up to 10 to 20 per cent lower than NVIDIA's reference cooler, whilst keeping quieter, too.
The advantages, then, are lower temperatures and quieter operation - a combination that should allow for ample overclocking headroom.
On the flip side of the coin, there's probably a pair of disadvantages, too. The card isn't pre-overclocked so you can expect out-the-box GPU and memory frequencies of 738MHz and 2,200MHz, respectively. More importantly, the custom-cooling isn't likely to come cheap. We'd expect the card to be available at a premium cost, and if so, that could push it dangerously close in price to the far-faster GeForce GTX 260.
There's no official word on pricing just yet, but we'll be optimistically hoping for somewhere around or below the £150 mark.
Official press release: Point of View keeping it cool with the GeForce 9800 GTX+ with Arctic Cooling