Sandy Bridge
Of course, Intel are also touting a whole host of other extras, including its new-and-purportedly-improved "Turbo Boost technology" as well as Hyper-Threading Technology, and an advanced encryption standard (AES).
Maloney also reassured the audience that Westmere was on track and that wafers were already in motion, set for fourth-quarter revenue production.
And the story doesn't stop at Westmere, with Intel already showing off working demos of its next, next generation "Sandy Bridge."
Sandy Bridge, which has the dubious claim to fame of featuring Intel's sixth-generation graphics cores on the same die, will also purportedly include acceleration for floating point, video, and "processor intensive software", like video and other rich media applications.
To prove its metal, Maloney made his on-stage Sandy Bridge system jump through a multitude of video and 3-D software hoops, which it seemed to achieve almost effortlessly.
But, sadly, disappointment was just around the corner as Maloney decided to give the punters what they had really all come for, by demonstrating early silicon based on the "Larrabee" architecture.