But is this more than just a gimmick?
Fatal1ty, aka Johnathan Wendel, and arguably the best competitive gamer yet seen, has put his name to one of OCZ’s memory sticks. Is there anything super-duper special about the stick? Well, um, no… it’s a fairly standard stick of PC2-8500 but now with a black heatspreader branded up with the Fatal1ty logo.So you have to ask yourself, what’s the point other than to make a bit of cash off of Fatal1ty fans? Well in chatting to Johnathan at OCZ’s suite here at Computex 2008, it transpires there’s more to it than milking the Fatal1ty name. The idea is a simple one: Fatal1ty branded products could be top-line, high-end stuff but, as Johnathan puts it, why bother if a cheaper product does the job just as well?
Click for larger imageSo all the talk about this being a stick aimed at “gamers”, whilst being correct, actually misses the mark by taking the “gamers” target out of context. This Fatal1ty stick isn’t aimed at the traditional definition of a gamer, ie, the early adopter who’s prepared to fork out £300 on a new graphics card every six months. No, this is aimed at the real-world gamer who wants performance without spanking huge wads of cash.
And by performance in this context, we’re talking about a range of products that will allow a gamer to play games at respectable framerates without having to go high-end on components. So by endorsing this memory, Fatal1ty is saying you’ll get your game running at a speed he’d be happy with. But of course, whether you choose to base what you buy on this is entirely up to you…
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